As a private practice healthcare provider, ranking high on Google is a must to get discovered by new patients and their caretakers. After all, when was the last time you searched for something on Google and went beyond page one or two?
Medical SEO is an important marketing niche. When done correctly, it can help boost your rankings on search engine results pages (SERPs). Keep reading as we answer the most common questions from healthcare providers like yours about ranking higher on Google.
How do I find the right keywords to include in my medical practice’s website?
To get found by users on Google, your website needs to include the keywords they use in search queries. When Google notices your web page includes common search phrases (e.g., “best pediatrician in Boston”), it determines that your page is relevant to those search queries. Therefore, your web page ranks better than competing practices in your local area.
Now, how does a healthcare provider like you (or your internal marketing staff) find the most important keywords to include on your website? There are many free and paid services available. Here are the top three keyword platforms:
- Google Keyword Planner provides a list of recommended keywords and search volume. It helps you determine which keywords are the most important to use in your local market. Keep in mind that it’s a free tool, which requires having a Google Ads
- Ahrefs is a paid tool for researching keywords relevant to your healthcare practice and geolocation.
- SEMrush is a complete search engine marketing solution that helps paid subscribers research relevant keywords for their websites.
If you’re managing your site, we recommend using Google Keyword Planner since it’s free. Adding a paid solution, such as Ahrefs or SEMrush, will benefit your website even more.
How often do I need to optimize my website for medical SEO?
Google’s algorithms are constantly evolving. In the same token, competing medical practices are frequently updating their online content. What does this mean for you? Search Engine Optimization (SEO) isn’t a one-time event; it’s an ongoing practice you need to execute.
We recommend you add new content to your website at least once every other week. Also, continually research relevant keywords to ensure your content is fresh and informative.
How do I create new content for my private practice website on an ongoing basis?
In 2020, blogging has become the most efficient and reliable way to create new content. It allows websites like yours the potential to rank on Google’s first or second page. Blogs act as a gateway for enlisting new patients.
We know what you’re thinking; “I’m a medical practitioner, not a writer.” How are you supposed to create topics to blog about plus write and edit them?
Incorporating the right keywords from Google Keyword Planner or Ahrefs gives the blog a better chance to rank on Google over time. Remember, as long as your blog topics are relevant to your private practice, the sky’s the limit.
If you’re an optometrist in Dallas, Texas, for example, some of your blog topics might be:
- The Best Place to Find Eyewear in Dallas
- When Do Dallas Children Need to Have Their First Eye Exam?
- What Dallas Optometrist Takes My Insurance?
- How to Get Eyeglasses in Dallas Quickly
- Cataract Treatment in Dallas
You’ll notice two things about the topics above:
- While they’re related to optometry, every topic is about a different subject related to eye care.
- Since we’re suggesting topics based on popular keywords for a Dallas optometrist, every topic includes the city name. Ensure your service area is in your blog title and body since your practice is in a specific geolocation.
How do I prove to Google that my website is an authority in my area of medicine?
Google wants to lead web searchers to the most authoritative sources for the information they’re searching for. A search engine is most effective when it provides the most relevant and authoritative content related to a search query.
Considering the numerous medical practices in your market, writing web pages and blogs using common keywords makes it hard for Google to determine which web page is the most authoritative and reliable. However, this is where backlinks come in.
A backlink is a link from a relevant, high-traffic webpage that connects to a piece of content on your page. The linked text points to your web page when people click on it. Effective backlinks include:
- The top hospital in your area links to your physical therapy practice for patients recovering from orthopedic surgery or an injury.
- The local diabetes organization links to your dietician practice as a great source to learn more about eating a low-carb diet.
- Your most popular local parenting blog links to your pediatric dental practice.
You can get backlinks by reaching out to websites and blogs. Ask them to link your content or if you can submit a guest post. If you don’t have the time or SEO skills, Pronto Marketing’s SEO link building service runs campaigns for your target audience.
Anyhow, backlinks are only useful if they come from high-traffic webpages relevant to your practice. Other than creating content that needs to be linked to your website, also include this:
- Research all relevant websites that could backlink to you.
- Find related sites with high traffic.
- Perform outreach to request a backlink.
- Offer a favor in return. Most websites and blogs that provide a backlink want something for their efforts.
Creating an effective medical SEO plan for your private practice
The most convenient and efficient way to plan and execute your medical SEO is to partner with an agency. Pronto Marketing has been working with healthcare providers like yours. If your SEO is out-of-shape, we can help.
This post has been sponsored by Pronto Marketing
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