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Have you ever wondered what makes people choose a dentist or orthodontist when they are spoiled for choice like in London? No, it’s not the lowest price or the closest proximity. Most people search for a quick solution on their smartphone as Google, the biggest search engine worldwide, reveals. And one in twenty searches for health-related information online. What does this mean? Simply put, if you want to be found by people on search engines,...

When you post a new image to your hospital’s Instagram, do the “likes” and comments come pouring in? Or do you find that your post quickly fades into the black hole of 95 million posts per day? Users on social media are hungry. They come for great content. But you can’t just show up and feed the beast. Find your unique recipe — don’t serve the same thing everyone else is. The best hospital Instagram...

Daniel Weinbach is president and CEO of The Weinbach Group, now in its fourth decade of business. The Weinbach Group is nationally recognized for its expertise in healthcare marketing and ranks among South Florida’s top advertising, public relations, and marketing firms. Our Miami ad agency has developed online advertising for nearly 15 years. In the early 2000s, we promoted a client’s weight-loss surgery program. The results were extraordinary, instantaneous, and measurable. From that point, we incorporated online...

Until recently, healthcare brands relied heavily on word of mouth and tangible marketing strategies to attract new consumers and clients. Due to the surge in digital promotion, brands are being met with increased competition, and therefore need to find new ways to differentiate themselves. Consumers need to be reached through multiple touch points, most of which involve the social media sphere. In order to stay on top of the health marketing game, brands must follow...

Until recently, healthcare brands relied heavily on word of mouth and tangible marketing strategies to attract new consumers and clients. Due to the surge in digital promotion, brands are being met with increased competition, and therefore need to find new ways to differentiate themselves. Consumers need to be reached through multiple touch points, most of which involve the social media sphere. In order to stay on top of the health marketing game, brands must follow...