HomeCategory Healthcare Marketing

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As a private practice healthcare provider, ranking high on Google is a must to get discovered by new patients and their caretakers. After all, when was the last time you searched for something on Google and went beyond page one or two?  Medical SEO is an important marketing niche. When done correctly, it can help boost your rankings on search engine results pages (SERPs). Keep reading as we answer the most common questions from healthcare...

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Do you know where most business cards end up? If you guessed in a pile in a desk drawer or in the garbage, you are correct! In today’s competitive market, it’s important to blow people away with a first impression that is unforgettable or risk getting lost amongst all the junk. Have you tried video business cards yet? If not, take notes as this is one marketing strategy that is sure to revolutionize your healthcare...

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Times have changed a lot, and most industries are now moving online. We now have doctors and health practitioners who are offering online health consultations. The efficiency that comes with online appointments and bookings is unmatched. A patient in Australia can now seek healthcare solutions in India through the internet. Such physicians are also using artificial intelligence and other technologies to offer solutions to patients in their homes’ comfort. It has almost become mandatory for...

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Hauring Medical Product Management is quickly transforming the way medical technology companies develop new products. Founded in 2019, Hauring  is a consulting firm for medical devices, and helps businesses determine whether or not there is a market for a new product idea. Here’s the problem. For many companies, finding out that there is no real market for a new medical product is often realized far too late. In fact, the number one reason why products...

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With the significant increase of people embracing the various aesthetic treatments, a medical spa is on-demand nowadays and continues to dominate the industry. According to research, the medical spa industry will increase by 9% annual revenue by 2022. With this unique yet luxurious crossover of relaxing spa treatments and a combination of aesthetics, it’s already a gorgeous business, to begin with. If you are venturing into this business, it’s essential to understand how you can...

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Influencer marketing is expanding fast, especially in this social media age. Influencers don’t only thrive in the beauty and fitness industries. Nowadays, patients are taking their search for health-related information online, so health care businesses have to find more ways to connect with their target customers. According to Andrea Paul, the founder of Health Media Experts, if  you’re looking for a way to promote your business and reach a wider audience, you should consider getting...

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With the Coronavirus taking center-stage in 2020, more people than ever realize the importance of healthcare. The people of the world are demanding better quality of services and more effective strategies to improve the quality of their lives. More and more people realize the importance of healthcare, which makes it a growing industry. More industry players mean a more complex approach to marketing. Since more players in the industry means all common marketing strategies have...

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A casual look at Instagram, and you’ll find all kinds of pictures of beautiful people at the beach, marvels of human construction, breathtaking landscapes, and other picturesque phenomena. This might lead you to the conclusion that Instagram and other social media sites aren’t the place for your dental clinic.  Nothing could be further from the case. You want more patients? You need to get on social media. These platforms aren’t just being used to keep...

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Growing an independent healthcare practice requires effective healthcare marketing, but most doctors are marketing novices. Therefore, it’s not uncommon for doctors to make a few missteps when attempting to promote their practices. The problem is that seemingly innocuous mistakes can have big business ramifications. And just like in medicine, some wrongdoing can only be healed with aggressive action — while many major blunders cannot be corrected at all. Read on to discover seven marketing mistakes...

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Have you ever wondered what makes people choose a dentist or orthodontist when they are spoiled for choice like in London? No, it’s not the lowest price or the closest proximity. Most people search for a quick solution on their smartphone as Google, the biggest search engine worldwide, reveals. And one in twenty searches for health-related information online. What does this mean? Simply put, if you want to be found by people on search engines,...

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