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HomeCategory Healthcare Marketing

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Search engine optimization (SEO) is the process of improving your online presence so that search engines’ algorithms rank you higher on their results pages. The majority of people perform online research in the order in which Google lists each webpage. It’s rare for someone to look past the first page of results to locate what they’re looking for, and focusing on local SEO gives you the best opportunity of doing so. You can connect with...

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Have you ever wondered, why some marketing campaigns drive lots of traffic but barely any paying customers while others send little traffic but most of it converts? That’s the difference between a good and bad healthcare target audience. The quality of the audience is everything when we build high-performing marketing campaigns to drive appointment bookings. One time I was buying ads intending to reach a target audience interested in healthcare and realized that the perhaps...

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Video marketing plays a major role in drawing in new customers, no matter what kind of industry you’re in. More people watch videos than read blogs or other types of online content. Therefore, if your medical practice isn’t already using video marketing to attract new patients, it should start as soon as possible. The following five ideas are ways that doctors can use video marketing to draw in new patients. 1. Introduce the Team Video...

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One of the most obvious keys to growing a business is informing people who need your products and services. Studies show that more than 90% of people use the Internet to check purchases. In other words, the Internet is full of people who want you. But however, does one get them to search out your website? There square measure 2 options: whether or not you get traffic by shopping for online ads or not. If...

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There is no shortage of medical information available online now. Due to this, healthcare customers no longer face the need to visit hospitals, consult healthcare experts in person or go to the closest healthcare facility for information. They can find all the information they need online and purchase accordingly. This is why marketing strategies that might otherwise be successful for other sectors might not work too well in healthcare. For an effective healthcare marketing strategy,...

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By Christina Ross Digital marketing, while often overlooked, is a powerful tool in the modern-day healthcare industry. The rise of convenient technology and social media has opened the door for healthcare professionals around the world to connect to and build relationships with their patients. With digital marketing, healthcare professionals can expand their services to better serve their patients, and perhaps provide more insight into specific conditions or health concerns. Digital marketing also provides healthcare professionals...

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Admit it; 2020 came with a lot of unpredictability. While business strategies came up with business strategies to improve their bottom line, the pandemic happened. This transformed the marketing landscape by a wide margin. Noticeably, while some marketing trends worked out fine, others took the backseat. Now, with the production and distribution of COVID vaccines, everything seems to be going back to the way it used to be pre-pandemic. But will marketing strategies remain the...

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As long as you provide your patients with good care, more patients will come. Although that might be true, there is a lot you might not know. We often perceive marketing as something businesses do… but healthcare also requires proper marketing. Taking into consideration that today everyone has an online presence, you need to reach out to as many individuals as you can. It is no longer enough for you to just care for your...

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Why are so many marketing companies opting to buy website traffic from traffic providers? Isn’t it a black-hat strategy with a low ROI? Times have changed, as have marketing methods. While the conversion rates of paid referral traffic are low, marketers are finding it to be a useful source of human interaction which, when partnered with specifically-designed landing pages, not only converts but improves the impact of organic traffic-increasing strategies. Paid traffic is an accepted...

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Healthcare is always growing. As the population increases, so does the demand for more accessible healthcare. Technology plays a major role in contributing to the growth of the healthcare sector These technological advances have brought forth new markets in healthcare that were once dismissed as niche, such as virtual healthcare. Virtual healthcare is popular due to its ease of use. A user can register online for everything from a walk-in clinic visit to a mental...

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