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Digital technologies have revolutionized the way healthcare businesses market their products and services. From social media to email marketing, digital tools are now an essential part of healthcare marketing strategies. In this article, we will discuss the impact of digital technologies on healthcare marketing, including the benefits and challenges of using digital tools. 1. Targeted marketing Digital technologies have made targeted marketing more effective than ever before. By gathering data on healthcare professionals, businesses can...

Marketing a med-tech business comes with its fair share of challenges. Unlike regular products and services available to the general audience, medical technology caters to the needs of healthcare facilities, medical schools, private clinics, and professionals (B2B). Fortunately, this restricted target audience is a blessing in disguise for this industry. One can understand the requirement and use of the technology- be it software as a service (SaaS) or machinery and accordingly draft a marketing strategy....

The healthcare industry is highly competitive. If you run a business that provides medical services to consumers, edging out the competition should be one of your main priorities. While there are a number of ways to remain competitive in the healthcare industry, investing in digital marketing campaigns is among the most effective. Over 6 million Americans search for health information on the Internet daily. When people search for the medical services you provide, you want...

Digital marketing in healthcare is a practice where you show potential clients your services through digital platforms. It is a very important investment in healthcare services due to the potential leads it might bring to the system As a practitioner of healthcare, you should be familiar with how challenging it can be to keep up with the digital revolution of the industry. Adjusting in today’s digital era also hints at the abandonment of standard corporate...

The marketing landscape is constantly changing, and we see more and more innovation in this sector. From social media marketing to creating compact and impactful content, all contribute to the marketing trends. However, much of it remained the same when it came to core marketing concepts. A classic example is the Principles of Marketing book, which was published in July 1980. A key principle discussed in the book was that “customers must drive company actions...

The healthcare industry is very competitive, and organizations must adopt the right digital marketing strategy to remain relevant and visible. Many sectors experienced changes due to the pandemic, including the health industry. This change gave rise to marketing trends that would set the pace for effective performance and visibility. “Healthcare marketing trends are very dynamic. It is essential for organizations to observe what digital marketing trends competitors are investing in to bring about growth in...

Every other business is trying to attract online attention via trending content, user-friendly websites, and paid marketing. As a result, because it is easier and less expensive than traditional marketing, digital marketing has proven to be one of the most successful ways for all businesses to promote themselves. In this article, we talk about the top 5 digital marketing tips that will help you get started and boost your sales in 2022. What is digital...

Medical sales play an interesting role within the medical industry. Similar to a sales rep in other fields, the core responsibility of a medical sales worker is to promote and sell cutting-edge and essential products to hospitals and other medical facilities. The role can be extremely rewarding, and there’s an opportunity to make a good living in the role. It is a bit of a unique position, and the route into the role isn’t straightforward...

Search engine optimization (SEO) is the process of improving your online presence so that search engines’ algorithms rank you higher on their results pages. The majority of people perform online research in the order in which Google lists each webpage. It’s rare for someone to look past the first page of results to locate what they’re looking for, and focusing on local SEO gives you the best opportunity of doing so. You can connect with...