There are many factors that come into play it comes to how successful a business will be. As well as the importance of things such as the actual product or service you offer, pricing, location, reputation and other such elements, one factor that is extremely important is that of a good website.
The internet has changed the way in which people shop for products or services, and when looking for something, most people will head on over to Google and start searching. Your website is what will provide the initial connection to literally every potential customer, so you will want to make the best impression possible.
Why your business needs a website
A website is vital to promote your business and help it grow. There could be a large number of potential clients out there who are looking for exactly what you offer. Unless they know of your business, how will you ever connect with them?
Having a website is a 24/7 shop window to your business. People can see what you are all about, take a look at your range of products or services, and find out where you are located, so they can either pop into your shop, or arrange an appointment to see you about the services you offer.
No type of advertising can reach as far as a well developed and optimized website. Your website is the heart of your online presence, so make sure it’s one that is professionally developed, and can be accessed on all types of devices, as well as being optimized for the search engines.
Getting a website developed
Many years ago, the costs of getting a website developed for your business were very high, and for many small businesses, they simply couldn’t afford it. Thankfully, times and technology have changed, and now it’s more affordable than ever to get a professionally developed website made for your business.
You’ll find web design agencies operating in cities all over the UK. Simply head over to Google and do a search for something such as web design Derby, and you’ll find a huge choice of results for the city. It’s important to spend a little time researching the potential companies who you may want to make your website. Look for agencies that have a large and varied portfolio, so that you can see a good sample of the type of work that they do.
Different businesses will require different types of websites, and there isn’t really a one-fit-for-all solution. Speak to the web agency about your business, and what you’d like to have featured on your website. If you sell products, ask about the possibility of having an e-shop developed. If you provide services, then find out what will be the best way to promote them on your website.
Web agencies who have been operating for a number of years will have a lot of experience, and can offer you a number of suggestions for your website.
Benefits of having a website
Even though everyone knows the importance of having a functional and easy to use website for your business, there are still so many companies out there that haven’t yet taken their business online. Statistics have shown that over 50% of small businesses still do not have a site, so if you are one of those, then it’s time to take action right away.
Having a website for your business will instantly give your credibility a boost, and will provide potential clients with all they will want to know about you, from the products and services that you offer, to how long you’ve been in business, and most importantly, how to get in contact with you.
If you are a business that sells products, then it’s a good idea to look into offering them online, as well as from your store. E-Commerce is a huge business, and if you aren’t selling online, you are missing out on a big chunk of revenue.
Your website can help you to expand your business reach, and connect with people all over the country. This is especially important if you provide services. For example, if you are a graphic designer, then you can work with clients anywhere in the world. They don’t need to be locally based. By having an effective website, you can reach out to potential clients everywhere.
As well as having a good website, it’s also important that your business is active on social media. It’s very easy to create a page for your business on popular platforms such as Facebook, Instagram and Twitter. Once you’ve created these, make sure to include links to them from your website.
Being active on social media is a great way for your existing clients to keep up to date with your business, and allows you to share news about things such as a new line of products that you will soon have available, or a new service that you will offer.
Social media is also a great way for people to contact you, so make sure that you include your contact deals with the accounts you create, and monitor them frequently for any new messages that you might receive.
Some final thoughts
Having a presence online is vital for all types of business, whether it is an established one or a startup. It doesn’t matter if you are a small laptop repair shop, or a beauty salon. A website is the most powerful marketing tool you can have, and one that no longer will cost the earth. You can get a beautifully designed website created for your company at an extremely affordable rate.
You could even venture out into the world of online advertising and start running some marketing campaigns on Google or Facebook. Speak to your web agency if this is something that you are interested in, as many of them will be able to handle this type of marketing work for you.
As mentioned previously, your business website is the first point of contact with a huge amount of potential clients, so it’s important that they have a smooth and enjoyable experience. You don’t want to present them with a website that looks like it was developed in 1998 and takes forever to load. In the digital world that we live in, speed is everything, so make sure that your website is quick, easy to use and provides all the information that a new customer would like to see.
This is a sponsored post
Digital Health Buzz! aims to be the destination of choice when it comes to what’s happening in the digital health world. We are not about news and views, but informative articles and thoughts to apply in your business.