We cover 5 tips for generating leads on your medical practice website. From power words website structure, we’ll help enhance your medical practice marketing.
By Adam Fix
Are you having trouble with medical practice marketing? Is generating new leads for your medical practice proving a bit harder than you thought?
Well, have no fear. We’ve been there too. And that’s what we’re here to discuss.
Generating leads is a tricky process for any small business. How can you juggle all your responsibilities as a business owner while also managing your website?
Luckily, there are several proven and effective methods to draw in new leads without taking up all your time. We’ve assembled a list of tips and tricks to transform your medical practice website into a bona fide lead machine.
1. Positive Sentiment and Power Words
One of the easiest ways to enhance your medical practice marketing is to incorporate positive sentiment words and power words into your webpage titles.
Positive words are things like:
For example, don’t just write about your “Dental Services” on your website. Tell customer about your “Expert Dental Services” or “Compassionate Dental Care.”
Positive sentiment words, quite simply, imply that something good is about to happen. Your practice is better than average; it’s good!
Power words are similar to positive words, and there is some overlap between the two groups (“expert” is both positive and powerful). Power words catch the reader’s eye. They might include:
However, power words are more common than you might think. For instance,
are all simple yet powerful words.
Above all, power words convey urgency. They tell readers that your medical practice is offering a rare and valuable opportunity that should not be passed up.
Instead of a “Dental Services” page, tell visitors about your “New, Compassionate Dental Care.”
Positive words and power words are both key aspects of search engine optimization or SEO. For more, check out this article on making your website Google friendly.
2. Contact Information on Every Page
As part of our healthcare marketing services, we at Practice Tech Solutions recommend including a header with contact information on every page of your medical website design.
You will, of course, have a dedicated “Contact Us” page with your phone number, email, office address, and so forth. But a dedicated contact header will ensure that visitors can reach out to you whenever they feel ready.
This contact header should also be mobile responsive. On a PC, it’ll stretch out across the top of every page. On a phone or tablet, it’ll be nestled comfortably at the top or bottom of each page.
Remember, you always want to make it easier, not harder, for people to reach you.
If you want to go the extra mile, include a contact form on every page. That way, prospective clients can message you directly, without even needing to pull out their phones or email accounts.
Don’t make these forms too detailed. The more information you request, the less people will want to fill it all out. Include boxes for their name, email address, and a short message. That’s plenty.
3. Client Testimonials
A central goal of any business website is to cultivate a sense of trust between the business and the customers. This is doubly true for medical practice marketing.
Client testimonials, especially from people in your local community, are a superb way to establish this trust.
At their most basic level, testimonials take the form of a headshot of the patient plus a brief (1–2 sentence) quote attesting to the patient’s satisfaction with your services. We have some on our homepage, take a look!
Even better, include a video where your satisfied clients talk directly to your visitors. Bonus points if that client is a well-known community figure; a schoolteacher, local business owner, etc.
It might be a while before you come across a client willing to do this, but video testimonials are hard to beat.
4. Synchronized Your Name, Number, and Website
This one is a little trickier and won’t work for every practice. But, if you can, try to incorporate your office phone number into your website’s domain name.
Imagine it! Say you run a dental practice called Quincey Dental. Prospective clients find your site at “quinceydental”. At the top banner is your phone number:
Pretty spiffy, right? It’s catchy and easy to remember—perfect for busy clients who don’t have time to scrawl down your number.
Now, don’t go to too much trouble over this. It’s probably not worth changing service providers just to get your dream phone number.
But if you can make your practice’s name, number, and website domain match, you’ll be able to stick in prospective clients’ minds while looking extra professional in the process.
5. Consistent Testing
At the end of the day, the only way to know whether your medical practice marketing works is to test it.
For example, GA can tell you about the users who find your site (audience data), how they find it (acquisition data), and what they do once they get there (behavioral data).
While GSC doesn’t analyze your website traffic directly, it does reveal what Google search keywords led people to find your site.
This is vital for SEO-optimizing your pages.
The goal is to approach healthcare website design in a scientific manner: perform experiments with your website, collect the data on new leads, and modify your approach accordingly.
Testing and analytics tools like these provide real-time data on each stage of your conversion funnel. In a constantly changing online landscape, they provide stability and certainty.
As you can see, there are many different ways to boost leads on your medical practice website. Some are simple and straightforward, while others require a bit more practice.
Practice Tech Solutions offers a wide variety of medical marketing services. We specialize in medical SEO, website analytics, and medical content writing. We have produced new, valuable leads for medical practices of all shapes and sizes.
We’ll build your website lead machine and show you how to use it. Contact us anytime!
This article has been sponsored by Neolytix
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