Every other business is trying to attract online attention via trending content, user-friendly websites, and paid marketing. As a result, because it is easier and less expensive than traditional marketing, digital marketing has proven to be one of the most successful ways for all businesses to promote themselves. In this article, we talk about the top 5 digital marketing tips that will help you get started and boost your sales in 2022.
What is digital marketing?
Before we head into the digital marketing tips, let’s understand what is digital marketing and the key components that you must look for if you enrol for a digital marketing course. Digital marketing is the process of advertising or selling a product or service via digital platforms such as Google, Instagram, Facebook, LinkedIn, and Youtube. The following are important and widely-used types of digital marketing:
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Search Engine Optimization
- Ecommerce Optimization
- Online Reputation Management
- Content Marketing
All of the above digital marketing types must be present in order to create a unified digital marketing strategy for a brand.
5 Digital Marketing Tips to Get Started With & Boost Your Sales
Are you a business owner trying to create an online presence but confused? Don’t worry! Follow these top 5 digital marketing tips and strategies to get started and boost your sales in 2022.
● Start With A Planning Session
If you have 5 hours to create a digital marketing strategy, spend atleast 3 doing deep research and planning. Once you have a believable plan, it is easier to create a digital marketing budget. It is important to involve all the departments such as SEO, SMM, SEM, paid media, web analytics, website development, and other marketing managers in your company in the planning session.
Your planning session should start with deciding the target audience and where is the majority of it present. Then you can decide on the top actionable digital marketing channels for the same such as Instagram, Google, Facebook, Twitter, Snapchat, etc.
● Connect with the Right People
Connecting with the right people can mean two things- the right target audience and the right people that can help you attract a larger audience.
It is important that your business has a presence on those online platforms where your target audience is engaged. With a specific target audience, you will understand your customers’ behavior and adjust your sales model to assist them in purchasing; speak one language with a customer and provide real help during the buyer journey; better understand your audience’s needs and prepare relevant product launches.
Secondly, you can use influential figures from your target audience to create a freeway for them to engage with your brand, product, or service.
● Switch to Video Marketing
Initially, the audience looked for blogs when they wanted to consume content and then they sifted to photos and infographics. Today, the audience is highly engaged with video form of content. So one of the effective digital marketing tips would be to switch to video marketing.
Businesses commonly use YouTube, Facebook, Snapchat, Vimeo, and Instagram for video marketing. You can start by creating a video marketing strategy defining the goals, budget, CTA, and script of the videos.
● Remarketing Techniques
After you’ve established your website and social media accounts, you can use targeted online advertising to drive more traffic to your site. Set up a remarketing campaign using Google Ads and Facebook Ads once you’ve identified potential customers among these visitors.
For example, suppose you went to a website looking for a sports shoe, spent some time there but didn’t buy anything, and then left.
However, you may have noticed advertisements for that same website and shoes on search engines, email, social media, and so on. That is precisely what remarketing entails.
Remarketing can be done through a variety of channels, including Google, Microsoft, Facebook, Instagram, Email, Whatsapp, SMS, and others.
● Smooth Journey for the Buyer
Recognize the buyer’s journey and what you need to communicate to customers at each stage of the transaction. There are numerous comprehensive options available for buyer analysis.
You can see every step a visitor takes on your website, how long they spend on each page, and even which pages caused them to leave.
You can track your website’s activity using tools such as Google Analytics. Bounce rate, session duration, pages per session, and other factors can be included. This tool provides you with all of the information you need to make changes to your website in a timely and efficient manner.
Apply these top 5 digital marketing tips and I can assure you that your business will grow via online presence and sales. All of these strategies combined give out an integrated brand message and build your brand awareness. Hope this article helped you!
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Karan Shah is the Founder and CEO at IIDE. Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School. A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.