Marketplaces are online platforms that enable the sale of products or services by multiple third-party sellers. In other words, they are ecommerce sites that allow for multiple vendors. As the ecommerce landscape continues to evolve, customers are becoming increasingly drawn to marketplaces that focus on a specific niche or industry. Whether you’re selling furniture, bioproducts, premium clothing, or some other type of product, there is likely an online marketplace dedicated specifically to your area of expertise. The marketplace earns a commission on sales, and the merchant earns a margin on the product. The marketplace model allows multiple vendors to sell their products on a single shopping platform. It’s a model that has been used effectively by companies like Amazon, eBay, and Alibaba.
What About the Technological Side?
Technological solutions for marketplace platforms have evolved in recent years to meet the needs of this growing industry. There are dedicated platforms, open-source solutions, and newer SaaS options that are gaining popularity with their streamlined user interfaces, advanced filtering capabilities, and greater security. The prices for the solutions start from €10,000 to €500,000.
When choosing a marketplace solution, it is worth thinking about the future, tech stack, and how the solution that we implement will scale.
Is Shopify Plus Suitable For Marketplace Sales?
Shopify Plus is a powerful ecommerce platform that enables shop owners to create and customize their own online stores. While Shopify Plus is not a marketplace platform, it is possible to list products on marketplaces using a Shopify Plus-made site. In order to do this, shop owners must install the appropriate marketplace app from the Shopify app.
At VT Labs, we have developed a solution that combines the best in ecommerce: Shopify Plus, Storefront PWA, and marketplace apps. With this powerful combination of market-leading platforms, merchants can easily launch their own online marketplace with all the features they need to succeed.
Why Shopify Plus?
With its scalable, customizable ecommerce platform and robust set of features, Shopify Plus is the ideal choice for shop owners who want a powerful marketplace solution based on Liquid, React, Node, and Ruby. Its advantage over the regular Shopify is the ability to edit the majority of the components platform, which is rare in the case of SaaS. Shopify Plus is still a cloud solution, so it cares about server and system performance, and in addition, it is ready for selling in multiple currencies and languages.
Why Storefront PWA?
With Storefront PWA, shop owners can take their online marketplace to the next level. The platform provides a sleek and modern user interface that looks great on any device, while also delivering fast loading times and smooth navigation. PWA will allow customers to view the store’s offer offline like a native app and increase the website’s performance, which is important for SEO.
What is the Marketplace App?
The Marketplace App is our solution, which is made available to merchants profile management, product listing, processing orders, and the marketplace owner defines the settings (global settings, merchants management, defining the amount of commission). The solution is connected via Shopify API, which allows full customization according to business needs.
Headless Commerce
We stick to the principle of headless commerce, so we separate the customer’s experience (front-end) from the merchant’s experience (back-end) and in this case from merchants (marketplace).
Who This Solution Is Suitable?
We dedicate this solution to small and medium-sized businesses that aspire to become leaders in their product segments in the future. This solution enables fast time to market without spending a fortune.
If you think that this solution is for you, please visit vtlabs.org and our Shopify plus developers will help you to develop a marketplace on Shopify.
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