HomeCategoryHealthcare Marketing - Digital Health Buzz! - Page 2

The marketing landscape is constantly changing, and we see more and more innovation in this sector. From social media marketing to creating compact and impactful content, all contribute to the marketing trends. However, much of it remained the same when it came to core marketing concepts. A classic example is the Principles of Marketing book, which was published in July 1980. A key principle discussed in the book was that “customers must drive company actions...

The healthcare industry is very competitive, and organizations must adopt the right digital marketing strategy to remain relevant and visible. Many sectors experienced changes due to the pandemic, including the health industry. This change gave rise to marketing trends that would set the pace for effective performance and visibility. “Healthcare marketing trends are very dynamic. It is essential for organizations to observe what digital marketing trends competitors are investing in to bring about growth in...

Every other business is trying to attract online attention via trending content, user-friendly websites, and paid marketing. As a result, because it is easier and less expensive than traditional marketing, digital marketing has proven to be one of the most successful ways for all businesses to promote themselves. In this article, we talk about the top 5 digital marketing tips that will help you get started and boost your sales in 2022. What is digital...

Medical sales play an interesting role within the medical industry. Similar to a sales rep in other fields, the core responsibility of a medical sales worker is to promote and sell cutting-edge and essential products to hospitals and other medical facilities. The role can be extremely rewarding, and there’s an opportunity to make a good living in the role. It is a bit of a unique position, and the route into the role isn’t straightforward...

Search engine optimization (SEO) is the process of improving your online presence so that search engines’ algorithms rank you higher on their results pages. The majority of people perform online research in the order in which Google lists each webpage. It’s rare for someone to look past the first page of results to locate what they’re looking for, and focusing on local SEO gives you the best opportunity of doing so. You can connect with...

Have you ever wondered, why some marketing campaigns drive lots of traffic but barely any paying customers while others send little traffic but most of it converts? That’s the difference between a good and bad healthcare target audience. The quality of the audience is everything when we build high-performing marketing campaigns to drive appointment bookings. One time I was buying ads intending to reach a target audience interested in healthcare and realized that the perhaps...

Video marketing plays a major role in drawing in new customers, no matter what kind of industry you’re in. More people watch videos than read blogs or other types of online content. Therefore, if your medical practice isn’t already using video marketing to attract new patients, it should start as soon as possible. The following five ideas are ways that doctors can use video marketing to draw in new patients. 1. Introduce the Team Video...

One of the most obvious keys to growing a business is informing people who need your products and services. Studies show that more than 90% of people use the Internet to check purchases. In other words, the Internet is full of people who want you. But however, does one get them to search out your website? There square measure 2 options: whether or not you get traffic by shopping for online ads or not. If...

There is no shortage of medical information available online now. Due to this, healthcare customers no longer face the need to visit hospitals, consult healthcare experts in person or go to the closest healthcare facility for information. They can find all the information they need online and purchase accordingly. This is why marketing strategies that might otherwise be successful for other sectors might not work too well in healthcare. For an effective healthcare marketing strategy,...