Well-thought-out web design is a vital prerequisite for a high conversion rate. It makes people stay on a web resource longer, boosts customer satisfaction and helps visitors find the products or information they need much faster. In this article, we will share the most effective recommendations from the best ecommerce website development companies to optimize your website design.
Let User Experience (UX) Be Your Top Priority
The term “user experience” denotes the convenience of using your website’s functionality, from the customer’s point of view. The more intuitive the interface, the easier the navigation and the more visually appealing the style of each web page, the happier people will be to spend time on your site. UX is instrumental in enhancing your brand awareness and boosting your clients’ loyalty. If people like it, they will trust you more.
A perfect UX can lead to a 4-times-higher conversion rate.
Pick an Opportune Color Palette
Colors strongly impact people’s behavior, especially their buying decisions. Over 60% of individuals tend to make judgments about products and environments based exclusively on colors. If your website’s visitors fail to appreciate the palette of your web resource, one-half of them will never come back. When deciding on the selection of colors, keep in mind the key values of your brand. Concentrate on the mood that you’d like to create for your website’s visitors.
Make Sure All Your Web Pages Are Mobile-Responsive
Around ¾ of your audience will be opening your website on their smartphones. It’s essential that your web pages adapt to compact displays and load quickly on mobile devices. Ensure your texts are short and all your images fit into one page. It should be convenient for customers to read your CTAs and push the buttons.
Stick to the F Pattern
When users open your website, their eyes move according to the F pattern:
- Start at the upper-left corner
- Read the top horizontal line
- Come back to the left part, go a bit lower and read the horizontal line in the middle of the screen
The upper-left corner of the landing page is the part of your website that produces the first impression on your audience. Make it look flawless and be informative.
Make the Most of the Rules of Thirds
This rule enables you to detect the optimal locations for your headers and CTAs:
- Draw a tic-tac-toe grid on a web page
- Find its central square
- Place the most important information on the four corners of this square
People’s eyes will be naturally drawn to these spots.
There is nothing new about the rule of thirds. Professionals of the printed media industry discovered it long before the Internet become omnipresent.
Avoid Filling Up Every Inch of Space
The empty space that surrounds texts and images on a web page is known as “white” or “negative”. The less of it there is, the more cluttered your web pages look and the lower your conversion. White space adds style to your web resource and creates an impression of dignity. It lets people fully focus on your key CTAs and products, thus driving up the conversion rate.
Simplify Navigation
When a person opens your website, it should take them a couple of seconds and a couple of clicks to discover what they’re looking for. If you make them search, think and guess for too long, they will lose motivation and leave. From the onset, give them a hint of what they should do. Highlight the most important buttons. Draw arrows. Place short and comprehensive calls to action.
Create Compelling CTAs
The buttons with your calls to action need to be big and bright. Avoid creating too many of them, otherwise, users might get lost. The most eye-catching button should be probably the one that encourages consumers to place an order on your website in one click, without completing the registration.
To maximize your conversion rate, make your CTA buttons green, orange and red — provided that these colors enable them to stand out from the background.
Let Images Provide Directional Cues
Photos and drawings are a superb solution for web pages where there are too many words and CTAs. Imagine there is a person in the photo in the center of the page. Users will be naturally curious to check what this man or woman is looking at. Let them look at some meaningful element of the web page, such as a link to your Discount section or your new collection.
Minimize Choices
When you offer consumers too many options to choose from, they become indecisive. The longer they think, the less likely they will be to purchase something immediately. Instead, it would be wise to let them choose from two options, such as the standard or the premium version of your flagship product. Don’t give them the option of saying “No, I don’t want anything”.
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