GeneralWhy is it Essential For Video Production Professionals to Understand Social Media Marketing?

Running a video production agency is good business when it comes to content marketing. Video has quickly become one of the most popular forms of online content, with more than half of consumers preferring to see videos from their favourite brands. Video production companies such as doublejump.media can, therefore, find a multitude of clients in the digital marketing space. But those clients will expect your video production business to be proficient in social media marketing.

At CoolBox Films, a Brighton video production agency, we’ve been in the business of producing films and videos for over 20 years. We’ve seen trends come and go, and have adapted our business model over the years to meet the demands of the market. As a result, we’ve become experts in producing videos for social media. This dynamic approach to creating films has landed us big-name clients and increased our authority as a video production company. We’ve found that it’s essential to understand social media marketing to be successful in video production today. Below are four reasons why professionals in this industry would do well to understand social media marketing.

Social Media Marketing is Important

Video has become a go-to form of content across all platforms, but it’s especially popular on social media. Over 8 billion videos are watched on Facebook, and 10 billion videos are watched on Snapchat every day. More than 500 million hours of videos are watched every day on YouTube. In addition, 55 percent of consumers watch video content each day. And half of that video consumption comes from mobile devices.

For a thriving video marketing strategy, social media is clearly the place to be. More and more marketers are planning to launch video marketing efforts if they don’t have them already. Already, 85 percent of businesses are now using video marketing, including utilising social platforms. As a film production agency, you can fill a big need in the market if you understand social media videos.

Video Marketing is on the Rise

While 85 percent of marketers are using video marketing, a whopping 92 percent say that it’s an integral part of their strategy for 2020. Since video content has shown to give excellent ROI – 88 percent of marketers report good ROI on their videos, this means that social media platforms with huge traffic such as Instagram can benefit from a focus on video content. Instagram reels launched as a competitor to TikTok’s short format videos and has been very successful, thus looking to buy views Instagram can generate more traffic as your video is quickly pushed to more viewers as it becomes popular.

Professional video production agencies can reap these benefits as well. If you specialise in corporate video production, social media videos, or another in-demand form of video content, your services will be sought-after. Businesses aren’t afraid to shell out the cash needed to produce high-quality, engaging videos for online consumption. If, as a video production company, you position yourself to meet these demands, then you could see lucrative and consistent contracts.

Videos Should Be Optimised for Social Media

Producing corporate videos for television is not the same as producing them for social media. Production techniques can even vary between platforms. Videos are formatted differently for Facebook than they are for Instagram, for example. Facebook videos tend to be longer, but most consumers watch them with the sound turned off.

These considerations are important for video production agencies to be aware of if they’re creating social media video content. If a client comes to you asking for social media video services and you don’t understand how to optimise them, it’ll show. As a video production company, you should aim to offer social media services, but you should back up these services by being proficient with social media videos.

Social Media Expertise Can Land Video Production Professionals More Clients

We’ve seen why social media marketing and video marketing are so important – they’re effective strategies. Creating videos for social media requires a shift in your skillset as a video producer. A shift, which, if pulled off, can land you more clients. When marketers start searching for video agencies to work with, they’re almost always going to want to publish their videos on their social media platforms. Offering these services – and being an expert in them – helps you stand out from among all the other video agencies out there.

Final Thoughts on Social Media Video Marketing as a Video Professional

At our Brighton based video production agency, we pride ourselves as social media video experts, and now we have multiple clients who use these services. If your typical clients aren’t digital marketers and you lack experience in producing social media videos, experiment with your own marketing. Publish videos on your Facebook and Instagram profiles, as well as your YouTube channel. Use these opportunities to learn about optimising videos for social media. You’ll be glad you did.

This post has ben sponsored by Brick Digital