The beauty industry never fails to make highlights and remain in the limelight forever. And why not when the global cosmetic market is making every possible effort to make you look good?
In addition to this, almost all beauty brands are making use of everything possible to highlight your beauty and keep you interested in appearing better. Such is the impact that it’s common to see a blend of technology and beauty in the current times. And that’s possible with the introduction of augmented reality, artificial intelligence, and initiative tools in cosmetic treatments.
Let’s explore more about it!
Years ago, when L’Oreal said that they don’t wish to be recognized as the number one beauty company in the world but “the number one beauty tech company” worldwide, the entire beauty industry sensed that things have changed to a considerable extent.
In addition to this, Guive Balooch (Global Vice President of L’Oreal Technology Incubator) said, “Women have had the same beauty concerns for 30 to 40 years, but technology has created a more demanding consumer,”
Further, he added, “They want more personalized and precise products, and we have to respond.”
So what are the common technology-enriched trends ruling the beauty industry?
#1 – E-makeup – It lets you wear real makeup without much effort. It’s an appropriate way of enhancing your digital self.
#2 – A virtual try-on of different face apps – With the increasing demand and popularity of the online shopping concept, the market experts are leaving no stone unturned to bring the best-augmented reality features to the market. This is to enhance the user experience while giving them a real-like shopping experience. With this comes the concept of face tracking and recognition applications. No wonder these were used for photography purposes earlier but now the beauty industry is making the best efforts out of it. There are plenty of apps available to help you make a difference.
#3 – The personalization effect with AI – As Balooch says, “50% of women complain that they can’t find the right shade of foundation for their face, and women with darker skin tones have been crying out for more choice.”
But at the same time, putting an indefinite number of shapes and face structures on a shop shelf isn’t practical. This is the reason why the experts have come up with some personalized skin treatments to give you precise results. Now it includes the tinge of artificial intelligence that helps to exactly match the skin tone and bring more appropriate results to the table. For instance – rhinoplasty by Dr. Givens utilizes the custom treatment approach based on technology. It helps to meet perfection with minimal effort. Same way, many other treatment types make use of specialized tools and technology to upgrade the resulting potential while letting the patient bear less pain.
The last word –
Beauty is something that no one wishes to settle for less. And why do so when there is a lot of scopes to improve your skin and feel confident? All you need is to follow some reliable treatments and technology-enriched methods to stand out uniquely.
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