Toronto, ON, February 22, 2021— Impetus Digital, a Toronto-based company serving life science clients around the world, has officially launched their long-anticipated virtual event platform: InSite Event™.
Named as one of the most innovative services of 2020 by PM360, InSite Event™ allows organizers to seamlessly transfer their large events online. InSite Event™ is the most comprehensive virtual event platform specifically designed for life science companies. However, what truly sets InSite Event™ apart is the white glove service and minute-by-minute support provided by the Impetus Digital team, ensuring blissful organizer, sponsor, and attendee experiences.
InSite Event™ is a GDPR- and HIPAA-compliant, “one-stop-shop,” completely customizable virtual event solution. It is ideal for medical congresses, conferences, educational events, and corporate meetings. InSite Event™ is made to resemble and include all aspects of in-person events. Participants can move seamlessly between multiple parallel stages and engage in live audience Q&A, breakout workshops, networking, and more. Networking can leverage intelligent matching, be pre-scheduled or on-demand, synchronous or asynchronous, and only for those who opt-in, ensuring high levels of engagement and privacy.
Attendees can also visit exhibitor halls, poster sessions, and social rooms. The portal layout can be customized to include the organizer or sponsors’ colors, logos, and other branding, and 3D immersive designs can be added to make the virtual space resemble real conference venues.
Further, events can be gamified so that participants are incentivized to connect with sponsors, speakers, and other participants using a variety of fun and engaging quizzes, competitions, and games before, during, and after the event. To monitor the success of the event, organizers have real-time access to several key user metrics.
“The pandemic has precipitated the reimagining of in-person events and Impetus Digital is thrilled to be pioneers in the virtual event space for life science companies,” says Natalie Yeadon, Co-founder and CEO. “Our all-in-one platform is revolutionary, as many companies have to leverage multiple platforms, which can be confusing, arduous, and expensive to manage.”
“InSite Event™ will change how pharmaceutical and medical device companies conduct their events, not just during the pandemic, but long after,” adds Jess Masciangelo, Global Business Development Director at Impetus Digital. “The benefits of virtual events extend far beyond cost-savings, with substantially higher engagement rates, superior convenience for participants, and a much lower carbon footprint.”
About Impetus Digital
Impetus Digital has over 13 years’ experience helping life science clients around the globe create sustained and authentic relationships with key opinion leaders using cutting-edge virtual collaboration tools. In addition to InSite Event™, our best-in-class Impetus InSite Platform® is also ideal for hosting small-to-midsize meetings such as advisory boards, working groups, steering committees, grant review programs, medical education & training, journal clubs, and more. We are experts in virtual customer engagement strategies and offer a range of digital, strategic, and medical writing services.
Discover how Impetus Digital can “virtualize” your stakeholder meetings and events by booking a demo at meetwithimpetus.com.
Jess Masciangelo, Global Business Development Director
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