HomeCategoryHealthcare Marketing - Digital Health Buzz! - Page 3

By Christina Ross Digital marketing, while often overlooked, is a powerful tool in the modern-day healthcare industry. The rise of convenient technology and social media has opened the door for healthcare professionals around the world to connect to and build relationships with their patients. With digital marketing, healthcare professionals can expand their services to better serve their patients, and perhaps provide more insight into specific conditions or health concerns. Digital marketing also provides healthcare professionals...

Admit it; 2020 came with a lot of unpredictability. While business strategies came up with business strategies to improve their bottom line, the pandemic happened. This transformed the marketing landscape by a wide margin. Noticeably, while some marketing trends worked out fine, others took the backseat. Now, with the production and distribution of COVID vaccines, everything seems to be going back to the way it used to be pre-pandemic. But will marketing strategies remain the...

As long as you provide your patients with good care, more patients will come. Although that might be true, there is a lot you might not know. We often perceive marketing as something businesses do… but healthcare also requires proper marketing. Taking into consideration that today everyone has an online presence, you need to reach out to as many individuals as you can. It is no longer enough for you to just care for your...

Why are so many marketing companies opting to buy website traffic from traffic providers? Isn’t it a black-hat strategy with a low ROI? Times have changed, as have marketing methods. While the conversion rates of paid referral traffic are low, marketers are finding it to be a useful source of human interaction which, when partnered with specifically-designed landing pages, not only converts but improves the impact of organic traffic-increasing strategies. Paid traffic is an accepted...

Healthcare is always growing. As the population increases, so does the demand for more accessible healthcare. Technology plays a major role in contributing to the growth of the healthcare sector These technological advances have brought forth new markets in healthcare that were once dismissed as niche, such as virtual healthcare. Virtual healthcare is popular due to its ease of use. A user can register online for everything from a walk-in clinic visit to a mental...

One of the biggest investments in this century is health and wellness. Whether it may be for overall healthy lifestyle or disease treatment, businesses relating to healthcare will not only help those in need but it is also a good way to make money. Healthcare professionals, especially those who want to establish their own clinics or who want to gather their own line of clients, are also entrepreneurs. Because of this, healthcare professionals such as...

As a private practice healthcare provider, ranking high on Google is a must to get discovered by new patients and their caretakers. After all, when was the last time you searched for something on Google and went beyond page one or two? Medical SEO is an important marketing niche. When done correctly, it can help boost your rankings on search engine results pages (SERPs). Keep reading as we answer the most common questions from healthcare...

Do you know where most business cards end up? If you guessed in a pile in a desk drawer or in the garbage, you are correct! In today’s competitive market, it’s important to blow people away with a first impression that is unforgettable or risk getting lost amongst all the junk. Have you tried video business cards yet? If not, take notes as this is one marketing strategy that is sure to revolutionize your healthcare...

Times have changed a lot, and most industries are now moving online. We now have doctors and health practitioners who are offering online health consultations. The efficiency that comes with online appointments and bookings is unmatched. A patient in Australia can now seek healthcare solutions in India through the internet. Such physicians are also using artificial intelligence and other technologies to offer solutions to patients in their homes’ comfort. It has almost become mandatory for...