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Listening to people is one of the most important aspects of the communication process; acting on what they say is equally essential, says Mark Venables, CEO and founder of Highland Marketing. This is why we have entered into a partnership with clinically-based health IT consultancy AbedGraham. It’s because we have listened to the market, and understand the importance of embracing clinical views with health IT adoption. Healthcare and communication are uneasy bedfellows. The NHS universe...

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