General5 Ways in Which Social Media Platforms Can Work For Your Business

The most visited pages on the internet today are social media websites. According to a report by Globalwebindex, 98% of people on the internet now are social media users. In fact, it seems that people spend on average 2 hours and 22 minutes a day on these websites. Therefore, not only social media platforms are great ways to directly connect with a large number of people from all over the world, but if you play your cards right, they can become the best sources of referrals, eventually leading to your brand’s most loyal customers, especially if you purchase real Twitter followers. Read on to find out how you can make social media platforms work for building and developing your business, taking it towards the pinnacle of success.

5 ways in which Social Media platforms can work for your business

Did you know 71% of customers who have a positive experience with a brand on social media are likely to recommend it to their friends and families? So if you haven’t started already, it surely is time for you to develop social media marketing strategies to make them work for your business.

1. Find your audience and understand them

• Identify your target audience:

Every product/service has its own audience. Your product/service may be used 24×7 by someone, and completely ignored by another. So before you make any strategy for your social media marketing or any form of marketing for that matter, you need to find the right customer base for your brand particularly. Therefore, it is best to create a buyer persona before starting.

You can talk to your existing customer base to learn about their age group, language, culture, demographics, traits, values, as well as how they came across your product/service, what made them choose your brand, and what intrigued them to become paying customers from interested prospects. You can even take their feedback about your product/service, which will help you understand what they like and dislike, and their expectations from your kind of product/service. Once you are clear about who exactly you are trying to attract, you can decide on what kind of message you want to convey through social media platforms.

• Understand which social media platforms they use:

You need to understand what kind of social media your target audience uses. For example, as of 2019, research shows that youngsters are quitting giants like Facebook and Twitter to join smaller, more targeted communities, as per their specific interests. So if your product has the demographic of young people and you promote it only on Facebook, chances are you will be highly ignored.

However, every social media platform requires different content along with different strategies for pushing the content – it can end up being a heavy and highly complicated workload for you. It is best to pick one of the channels which is the most used by your potential buyers and master marketing on the same.

• Learn their timing:

When it comes to social media, believe it or not, the time and frequency of your posts can make or break your brand. Every social media has a window when their specific users are the most active. You will need to catch your buyers then.

 2. Be decisive on your goal for social media platforms

You need to decide on what you want to use your social media platform for – brand awareness or sales conversions. Once you are decided on this, only then you can think about the approach for each.

• Brand awareness:

If you are using social media for brand awareness, your main goal is increasing your follower base, that means you need to create engaging content that is valuable and resonates with your target audience, which gets more likes, shares, retweets, and subscribers.

You could consider using a tool such as instagram name generator to generate a creative and descriptive username for yourself; you can also check that your username is actually available, to ensure it is unique to you.

Of course, it is also important to note that it is possible to use a social media growth tool like Upleap to boost your social media profiles. For example, if you want to buy Instagram followers Upleap is a hugely popular option. Ultimately using a combination of paid and organic ways to boost social media profiles is typically the best way to ensure success.

• Conversions:

When your aim is to drive conversions, you should be thinking of a game plan which will bring you more ROI.

So for this, your content will be more promotional, you will use paid traffic, use more call-to-action links which will lead to direct conversion/sales pages. For this type of campaign, you will be more interested in website visits and click-through rates.

3. Engage your targets

Even if your end goal is conversion, brand awareness certainly comes first. Your audience needs to know about your brand for them to covert. Nonetheless, you need to have more customer engagement in your social media pages for either one of them to happen.

• Create inspirational content

Research shows that at recent times users of Facebook prefer content from people they trust and ignore advertisers. Therefore, Facebook has updated its algorithm in such a way that content leading to meaningful interactions and genuine conversations is favoured. Your content needs to focus on the same.

• Involve micro- and nano-influencers

Influencer marketing is a great new way of creating both brand awareness and conversion. Celebrities may be too expensive, but micro- and nano-influencers are not, and as they have an already established bond of trust with their followers, their recommendations might just bring more conversions. As a matter of fact, once your brand gains the trust of their follower base, you can create a huge base of evangelists loyal to your brand.

Strengthen your good relationship, and add more ways to spread the word about your brand by sending influencers a package of your products. Ask them to unbox the goodies on camera or take pictures with those to promote it on their socials. Let your brand be memorable with distinct packaging that is eye-catching and consistent with the brand’s overall look.

• Be active:

You need to post often. As the saying goes – “out of sight, out of mind”. Your brand should be the first to pop up in your target audience’s mind when they are thinking of buying a product/service similar to yours, and that can only be done when you pop up on their feed often enough. Nevertheless, make sure you don’t over-do it and be annoyingly abundant.

4. Humanise your brand

• Interact on a personal level

The more you personally interact with your audience, the more they feel connected with your product on a human level, hence they believe in you more. Take feedback, conduct surveys for your product, and make sure to reply to each product review personally.

Rather than waiting for your audience to come to you, you can inspire their engagement by giveaways, discounts, contests, referral codes and cashback, polls and discussion groups etc. These are fun for any audience and hence are always attractive.

• Admit your mistakes

If you made a mistake, acknowledging it, promising to fix it, and actually fixing it is what makes your brand human, and that’s what gains the trust of your community. Don’t try to cover it up or avoid it, instead admit it in carefully crafted wordings, presenting thoughtfulness and sincerity.

• Respond to negative feedback:

Negative feedback isn’t really negative until you ignore it and give it the power to be so. If you reply to each negative review, thanking the people for their feedback as well as actually fix the issue they faced, it not only shows that you value your customers’ opinions, but you can take responsibility for your actions and you take initiative to correct your mistakes. This is a very respectable quality in itself and puts your brand at a high standard in your consumers’ eyes, which only improves your brand’s number of followers.

5. Measure your success

No strategy matters unless you can measure the success of the same. In order to measure how well your post is performing on social media, you can count its shares. Google Analytics can be a great tool that will help you measure the social media marketing techniques that worked the best and the ones that didn’t work at all. Attach tracking tags to each of your social media marketing campaigns so that you can properly monitor them. You can build your next steps based on this data.

Conclusion

Social media marketing will help your business the way nothing else can. Once you are noticed and create a basic user-base, with these methods, traffic to your website will keep coming for years.

This post has been sponsored by One Stop Media Group Pty Ltd