General5 Places You Can Share a New Recipe for Your Restaurant

Traditionally, restaurants kept their recipes secret to maintain status or fend off copycats. Indeed, some brands keep their recipes under lock and key and ask chefs to sign confidentiality and non-compete agreements.

However, many restaurants are now sharing recipes to engage customers and boost brand loyalty. In fact, celebrated brands like McDonald’s, Nando’s, Ben & Jerry’s, and Shake Shack have shared some of their best food recipes online. Even Ikea shared its famed Swedish meatball recipe.

Sharing your restaurant’s new recipes is a great way to cultivate a positive reputation and build a strong sense of community. What’s more, you earn customers’ trust by sharing your prized recipes. If you want to garner these benefits but don’t know where to start, explore some places to share a new recipe below:

1. Website Blog

A restaurant blog with fresh and engaging content boosts your search engine rankings, establishes brand authority, and enhances customer engagement. Beyond restaurant announcements and employee spotlights, furnish your food blog with select recipes to inspire website visitors.

For instance, you can highlight the chef’s weekly pick, along with the recipe ingredients, step-by-step directions, and mouth-watering photos. Another idea is to add your own twist to a classic staple. Recipes are a quick way to churn out content, and they will increase your web traffic.

2. Social Media

Social network platforms like Instagram, TikTok, and Facebook help eateries connect with their patrons in fun and creative ways. To illustrate, Instagram has over 370 million posts tagged #food.

There are many content ideas for your restaurant’s social media channels, including behind-the-scenes, Instagram Live, and online reviews. Pinterest is among the best places to share a new recipe, as users can add it to a customized meal plan to reach a certain health goal.

Additionally, share some of your best recipes and cooking tips to offer value to your followers. For instance, post a photo of a popular dish and include the recipe in the caption to inspire home cooks. Alternatively, add a link on the bio that directs traffic to your restaurant blog.

Further, tell stories of the ingredients that make up your favorite recipes, such as pictures of the harvesting process. This strategy will appeal to any foodie who cares about the source of your restaurant’s food. Another tip is to reach out to food influencers and have them promote your healthy recipes.

3. YouTube

YouTube is saturated with food bloggers in different niches, including budget cooking, keto recipes, gluten-free, and family recipes. Some of the food channels on YouTube have thousands of subscribers as people want easy recipes they can make at home. Thus, leverage the popularity of food content on the site to share your restaurant’s new recipes.

To start, launch a YouTube channel for your establishment and ensure it complements your brand’s tone of voice. The great feature about this site is that restaurants can demonstrate a recipe via an easy-to-follow tutorial. For example, use a hashtag like #RecipeFriday to excite your followers about new recipes.

Another tip is to teach people how to create some of your signature dishes. Of course, don’t share your super-secret recipes. You can use stock food photography and videos if you don’t have time to create content.

4. Digital Signage

Digital signage in restaurants is more appealing than paper menus and static boards. Specifically, digital signs attract attention through animations, high-quality food photos, how-to videos, and exclusive information. However, furnishing your restaurant with digital signs is not enough. You need fresh and creative content that entertains and informs patrons.

Recipes make excellent digital signage content as they keep customers engaged. There are multiple ways to incorporate new recipes into digital signage. For example, sprinkle appealing shots and videos of specials on digital menu boards to encourage impulse buying among waiting customers.

If you pride yourself in healthy recipes, share photos of the fresh ingredients you use in local favorites. Further, include shopping lists with locally available ingredients to help home cooks recreate their best meals from your restaurant.

5. Recipe Sharing Sites

If you only share recipes on social media, you miss out on the wider audience that flock to recipe sites. Sites like Foodgawker, Tasty Kitchen, Yummly are beautifully laid out and updated regularly, and they feature search functionality to help people navigate easily. Even the New York Times publishes great recipes on NYT Cooking.

Each of these recipe sites has its unique features. For example, Yummly allows users to add a widget on WordPress that goes live when your recipe does. Further, the site’s algorithm breaks down the recipe’s category, nutritional information, and serving size.

Another impressive sharing site is Foodgawker, as it lets users submit links to their own recipes. As such, you can use enticing descriptions to boost your site’s traffic. Other options include The Feed Feed, Healthy Aperture, and Tastespotting.

In Conclusion

Sharing new recipes builds personal connections with your customers. While there are many places to share a new recipe, digital signage is the best platform as it is captivating and entertaining. Delight your patrons with high-quality videos and photos that inspire them to recreate your best dishes at home.

This post has been sponsored by Mvix