The fashion world is changing like every other sphere of business. The credit for all these goes to the advancements in technology and human ingenuity driving unmatched innovation. The recent notable advancement in the fashion apparel industry is the growing prevalence of 3D technology.
The future of the fashion eCommerce industry is here, with the 3D technologies benefitting the industry, making it easier to claim that 3D technology is the future of the fashion eCommerce industry. Feel free to check out this link to learn more on the subject. Therefore, let’s check out how 3D technology will define the future of fashion.
1. Boost In User Engagement: 3D technology has been very helpful in boosting the engagement of eCommerce users from all around the world. Numbers suggest that user engagement can increase by 66% with 3D solutions compared to conventional 2D solutions.
Apart from that, 3D solutions are also great for boosting customer satisfaction along with other imperative KPIs. What’s more interesting is that 3D technologies are also helping other businesses from other industries to boost customer engagement and amplify revenue generation.
2. Customers Are Loving 3D: This is no secret that offering customers something out of the box will always grab their attention. Hence the 3D imaging of products with 360-degree vision is no expectation. Studies carried out on the subject suggest that 58.03%, which is evidently more than half the number of the customers, now prefer images of items that will enable them to view the product in a 360-degree view.
This works ideally for the fashion eCommerce industry because customers have long had complaints about facing challenges to view the product in an appropriate manner. This is understandable given people always prefer getting a good look at their clothing items before buying one.
3. Increase In Conversion Rates And Reduction In Returns: Currently, a significant number of people prefer to shop for their clothes over the conventional way of shopping. This number is increasing further with the integration of 3D technology in the fashion eCommerce industry as customers can now avail of a more lifelike experience when shopping for clothes.
This has also enabled fashion eCommerce businesses to reduce the number of returns to a great extent, as suggested in this link. If that is not evident enough, here are numbers that suggest the 3D visuals are helping boost conversion by 30% and reduce returns by a staggering 50%.
4. Increase In The Average Time Spent On The Site: Boost customer engagement and interaction is the primary goal for any website or application. This has always been a huge challenge for the fashion eCommerce industry. Fortunately, now there is a way to overcome this challenge by leveraging 3D product imagery.
3D imagery in the online fashion apparel industry has allowed eCommerce fashion business platforms to increase the average time spent on them by 32%. This has certainly been a game-changer for many businesses.
In Conclusion
The overall conclusion that can be drawn from the aforementioned reasons is that there is no debate that 3D technologies are transforming the eCommerce fashion industry. Therefore, since businesses are benefiting from this as well, it is certain that 3D technology will play a major role in the future of the fashion eCommerce industry.
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