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As we enter 2026, search is being redefined by artificial intelligence, personalization, and new types of search experiences. Google’s AI Overviews, Gemini-powered navigation, and ChatGPT-style answers are changing how users discover brands, and how businesses must optimize to stay visible. Today, SEO is no longer just about ranking for keywords; it’s about earning visibility across search, AI assistants, and knowledge engines that summarize rather than simply list results. Businesses that adapt early will thrive in...

The media landscape isn’t just changing, it’s being completely rewritten. As audiences scroll, swipe, and stream their way through content, traditional media outlets are feeling the pressure. Meanwhile, influencers are capturing attention with content that feels personal, immediate, and real. From shaping opinions to driving purchase decisions, their impact is undeniable. So the big question is, are we witnessing the slow fade of traditional media, or is there still room for both worlds to coexist?...

Healthcare marketing looks a lot different today than it did just a year ago. According to Christie Berardi, President of SCALE Healthcare Marketing, key events such as the COVID-19 pandemic and the widespread adoption of AI have changed the healthcare marketing landscape for good. To stay relevant and compete for market share, medical facilities and healthcare providers of all kinds should stay abreast of these developments. Healthcare professionals take over social media Berardi notes that...

The healthcare industry is increasingly becoming competitive, forcing healthcare providers to constantly seek ways to optimize their online presence and improve their conversion rates.  Whether you’re a hospital, clinic, or healthcare-related business, enhancing your conversion rates means more patients, better revenue, and ultimately, improved patient care. In this article, we explore seven effective strategies to boost conversion rates in the healthcare industry. Optimize Your Website for User Experience Your healthcare website is a digital storefront...

Having worked in digital marketing myself for over a decade, I’ve developed a great understanding of the benefits available to business owners when marketing is done right. Infact, I’ve worked with chiropractors, healthcare clinics and a range of other allied health practitioners to help them out in the online space. Health clinics, whether large hospitals or small practices, can greatly benefit from embracing digital marketing strategies. This article explores why health clinics should invest in...

Now is the best time to get started with medical email marketing. But if you need more reasons to do it, you have come to the right page. We share the top five benefits of healthcare email marketing, from raising brand awareness to building trust. 5 Reasons Medical Email Marketing Is Vital in Your Online Campaigns According to Research and Markets, global consumer healthcare could be worth nearly $425 billion by 2031. That is significant...

Digital technologies have revolutionized the way healthcare businesses market their products and services. From social media to email marketing, digital tools are now an essential part of healthcare marketing strategies. In this article, we will discuss the impact of digital technologies on healthcare marketing, including the benefits and challenges of using digital tools. 1. Targeted marketing Digital technologies have made targeted marketing more effective than ever before. By gathering data on healthcare professionals, businesses can...

Marketing a med-tech business comes with its fair share of challenges. Unlike regular products and services available to the general audience, medical technology caters to the needs of healthcare facilities, medical schools, private clinics, and professionals (B2B). Fortunately, this restricted target audience is a blessing in disguise for this industry. One can understand the requirement and use of the technology- be it software as a service (SaaS) or machinery and accordingly draft a marketing strategy....

The healthcare industry is highly competitive. If you run a business that provides medical services to consumers, edging out the competition should be one of your main priorities. While there are a number of ways to remain competitive in the healthcare industry, investing in digital marketing campaigns is among the most effective. Over 6 million Americans search for health information on the Internet daily. When people search for the medical services you provide, you want...