Allyson Howard

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Allyson Howard has been crafting brand voices through articles, whitepapers, eBooks, blog posts, and other marketing copy in a variety of industries for two years. Her ghostwritten articles have appeared in several trade journals, including Group Practice Journal and HFM Magazine. With her background in secondary education, she has the ability to demystify complicated concepts and make them more accessible to the average reader. She holds a B.A. in English and Education from The University of Iowa, and a M.S. in Professional Writing, with a focus on writing for the healthcare professions, from New York University. She currently works as the Senior Marketing Copywriter at Health iPASS, a Chicago-based healthcare IT company.

Even without dusting off a high school math book, most people would tell you that the shortest distance between two points is a straight line. Too often, we are unable to take that straight path to our intended destination, forcing us to take the long way, sometimes even landing us hopelessly gridlocked in traffic bottlenecks. This analogy is particularly apt when applied to the healthcare revenue cycle. To the uninitiated, the process looks simple enough:...

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