Ajay Prasad

HomeAuthor Ajay Prasad

Ajay Prasad is a healthcare marketing and reputation management expert and founder of GMR Web Team, a healthcare digital marketing company. He guides small and medium size healthcare practices in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.

The age of healthcare consumerism is here and patients are taking on a greater role in both managing and paying for their health services. The shift comes with more informed patients, now considering cost and quality of care during their decision-making process. Patients now have more access to data about their healthcare options and the power to make more informed decisions about their care. With increased access to the internet, whether on a desktop, mobile...

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