Dan Weinbach is president and CEO of The Weinbach Group, a healthcare advertising agency. He joined the Miami public relations firm in 1994 and was instrumental in its transition to a full-service agency. His intensive approach to client service has resulted in long-term client relationships – some of which have surpassed 20 years in duration. At The Weinbach Group, he brings discipline and organization to clients’ marketing programs in terms of continuity of message, focus, and respect for clients’ budgets, also participating in creative direction and content development. Dan has more than 25 years of marketing communications experience, specifically related to healthcare and medical services. Dan has been recognized as a healthcare marketing expert, and his work has been published in the American Marketing Association’s Marketing Healthcare Services and Healthcare Marketing Report, among other journals. He is a member of the Society for Healthcare Strategy and Market Development, and he served on the Board of the Temple Beth Am and as the chairman of the Temple’s Religious School Board. Dan has a master’s degree from the University of Southern California School of Cinema and Television.