Ahava Leibtag

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Ahava R. Leibtag has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She is the author of The Digital Crown: Winning at Content on the Web. Ahava’s position as a Communications Strategist for a government agency gave her unique perspective in writing customer-centric prose. Previously, she worked in the Corporate Communications department of Russell Reynolds Associates, a leading international executive recruiting firm. Ahava has also worked for two major advertising agencies, a commercial production company and also served as the metro beat reporter for The Jerusalem Post. Ahava received her M.A. from Georgetown University and her B.A. from Stern College for Women of Yeshiva University. She lives in the Washington, D.C., metropolitan region.

When you post a new image to your hospital’s Instagram, do the “likes” and comments come pouring in? Or do you find that your post quickly fades into the black hole of 95 million posts per day? Users on social media are hungry. They come for great content. But you can’t just show up and feed the beast. Find your unique recipe — don’t serve the same thing everyone else is. The best hospital Instagram...

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