DentistrySmarter Smiles, Stronger Practices: How Grin Is Reinventing the Oral Care Experience

By Dr. Adam Schulhof, CEO and Co-Founder of Grin

In oral care today, the pressure is mounting: patients want more convenience, practices face staffing shortages, and providers are stuck trying to do more with less without harming what matters most: their connection with the patient.

At Grin, we’re not just digitizing oral care, we’re reimagining it. Our platform is built to give practice owners the tools to stay competitive, boost outcomes, and streamline operations, while delivering care that still feels personalized.

Recently, we introduced the next evolution of our platform, the Grin Ecosystem: Grin Care, Grin Grow, and Grin Thrive. These aren’t just categories; they represent how practices can scale smarter, treat patients more effectively, and prosper in a fast-changing healthcare landscape.

Grin Care: A Better Start for Patients … and Practices

The care experience doesn’t begin in the chair anymore; it starts online, on a smartphone, or in a general dentist’s office. With Grin Care, we’ve made that early connection as simple and engaging as possible.

Imagine this: instead of handing patients a business card and hoping they follow up, a general dentist hands them a Grin Scope®—a patented, smartphone-compatible intraoral imaging device. While the patient is still in the chair, a dental assistant captures high-quality intraoral images and video in under 40 seconds. By the time the patient gets home, they’re already connected with a trusted orthodontist, and their virtual consultation is ready and waiting in the Grin App. It’s fast, simple, and creates a seamless handoff between providers, immediately connecting the patient to your practice.

Virtual scans using the Grin Scope® and app are easy and convenient, meaning fewer missed follow-ups, better engagement from the start of care, and an asynchronous workflow for the orthodontist.

Now, when a patient enters the practice for their new patient consult, Grin is there to complement that experience, too. From the very first scan, patients receive a visual tour of their oral health. We generate auto-tagged images and videos that doctors can record in real time. If a parent isn’t present, they can simply watch the video directly in the app later, cutting down on in-person needs. That’s personalization at scale.

Grin Grow: Modern Tools That Drive Real Revenue

Grin Grow helps practices turn smart engagement into smart business.

Scaling in the oral health industry used to mean increasing marketing spend or adding more human capital. Now, it’s about maximizing your time with each patient. With Grin, providers can track referral performance, analyze lead-to-treatment conversion, and even deliver recorded consultations and automated follow-up to improve close rates.

State-of-the-art tools like RapidReferral™ and Scan Share integrate seamlessly into practice workflows, empowering care teams to collaborate more efficiently and deliver truly holistic care. A general practitioner can take a Grin scan and send it directly to a specialist—no missed calls, no manual uploads—just a streamlined path from discovery to decision. With Scan Share, providers can securely share detailed visual and clinical data with any caregiver, even those outside the Grin network. Patient information is protected at every step, shared quickly, responsibly, and always in full compliance with HIPAA standards.

It’s a modern patient acquisition model, built within the Grin platform for limited hassle.

Grin Thrive: Turning AI Into Everyday Support

By now, we all know that not all AI is helpful. In the world of healthcare, it’s crucial that it be accurate and helpful.

That’s why we built Grin CoPilot™, our AI-powered assistant designed to take work off your plate. Grin CoPilot™ handles routine tasks that slow down the workforce—think monitoring aligner progress, flagging patients who are off track, and automatically notifying staff when it’s time to schedule an in-person visit. It’s your behind-the-scenes helper that knows your preferences and keeps things moving.

We pair it with our Grin Care Specialists—real humans supporting patients between appointments. Our Grin Care Specialists are like virtual assistants who know your treatment philosophy and act accordingly. Together, Grin CoPilot™ and our Grin Care Specialists create a layer of intelligent, responsive care that helps practices feel more personal, even as they scale.

Precision Tools for Smarter Treatment

We didn’t stop at automation—we also wanted to improve clinical precision. That’s where our Grin 3D TxTracker™.

This breakthrough tool uses computer vision to monitor how each individual tooth is progressing against a treatment plan. Instead of relying on vague feedback like “your tray isn’t fitting,” doctors now have data that pinpoints which tooth is lagging and what to do about it. It’s actionable, real-time insight that elevates patient experience and clinical outcomes.

And when things aren’t on track? Grin CoPilot™ can be programmed to trigger the next step, whether advising the patient to stay in their tray, book an appointment, or make a simple adjustment like adjusting rubber bands. You decide the protocol. We make sure it happens.

The Takeaway: Personalization Is the Future of Scale

At Grin, we believe the most impactful innovation is the kind that strengthens, not replaces, the human connection.

We’ve seen how these tools change practices. One orthodontist reduced chair time by nearly 30% after adopting Grin, another increased revenue per visit by more than 55%, and another used personalized video messages to triple their virtual consultation conversions.

And patients? They love the flexibility, the education, and the constant support. One user shared, “I am a busy mom, a school teacher, and a professor. My husband’s a coach, and my kids are in high school sports. It’s really hard sometimes just to get in there and get to those appointments. So when I found out that they offered this, I told them, this is the best thing since sliced bread because it is just so helpful for our busy family. It’s right there on your phone, and it’s easy at your fingertips.” From centralized conversations to virtual visits, Grin makes care more convenient, personal, and accessible.

As practices look toward the future, those that succeed will be the ones who embrace transformation, not just for efficiency’s sake, but to build something better: more connected and informed patients, and a more empowered team.

What’s Next for Grin?

We’re just getting started. With our recent integration into the Clarity™ Portal by Solventum, Grin photo records can be directly linked to broader patient histories, unlocking greater visibility for multi-specialty teams. Our redesigned patient app and provider dashboard are also live, offering a more intuitive experience on both sides of the care journey. And coming soon: Grin Hygiene+, a powerful new tool that helps practices monitor and improve patient hygiene with real-time feedback and data-driven insights. Providers can track oral hygiene scores over time, identify trends, and intervene early, while a new brushing companion in the Grin App gives patients a personalized hygiene score and tailored guidance to help them stay engaged and on track.

Grin was thoughtfully designed to address the daily challenges clinicians face, while making care more accessible and convenient for patients.. We’re building smart tools for real-world adoption. We’ll never lose sight of our “why”—better care for more people. We believe technology that provides meaning to the patient experience is the key.

Dr. Adam Schulhof is a practicing orthodontist and CEO of Grin, the award-winning virtual care platform for digital oral health. Learn more at get-grin.com.