Professionally produced video content is more than ever, essential for medical and healthcare providers. Video is a powerful medium for not only sharing valuable healthcare information but also to better promote a healthcare practice.
If you run a healthcare practice and you haven’t yet started thinking about how you might benefit from producing video content, than this blog will get you started.
Video content allows a busy healthcare professional to more effectively deliver healthcare information to those that need it, in a fast, controlled and consistent manner.
Typically, a healthcare professional will need video content for not only patient care, but also for internal communications, and promotional purposes.
Patients can benefit from having access to video content related to their care requirements. For example, video content on how to prepare for a medical procedure they are scheduled to undergo and what to expect after the procedure. Any healthcare related content will supplement any consultations they have with their healthcare clinician.
Because video is so effective at delivering information, it can cross cultural and language barriers and reach audiences that that might feel overwhelmed with written medical information.
Video content is however not limited to only providing healthcare information to your patients. It’s equally important to be producing video content to help you better promote your healthcare practice and to more effectively train new staff.
In this article, we will discuss various forms of video production content that a healthcare professional might look to produce to better manage their work and promote the services the clinic is providing. The video content opportunities are only limited by your imagination, the below list is only scratching the surface of what’s possible. At Pixel3 Video Productions, we have been producing healthcare and medical video production content for over ten years right across Australia.
Medical FAQ’s Videos
Are you often being asked the same questions from your patients? If so, it’s time to produce video content for your frequently asked questions.
Individuals will often rely on Google to find the answers to the questions they have about a symptom they or a family member, might be experiencing. And this almost always occurs well before they seek professional medical advice. This provides healthcare professionals with a great opportunity to produce content to answer these questions within your related expertise.
You can establish yourself as an expert by creating short videos about certain health topics, treating symptoms, getting relief, who to contact for treatment, and so on. And you’ll likely rank on search engines giving you greater exposure with you in speciality.
By thinking carefully about your audience and producing content to address their health concerns, you will build a wider following and importantly build that important trust with prospect clients.
People seeking healthcare services are more discerning in selecting health practitioners. After all, there is more at stake. So building trust and making a positive first impression will put you in good stead to building your client base.
An effective way to achieve this is by producing a patient testimonial video. Also commonly referred to as a patient story video or case study video. People generally take an interest in other people’s story, particularly if they share related experiences, perhaps they have the same diagnosis or health concerns.
Selecting the right patient to do the talking for you is critical. Get it right and this storytelling style video will resonate with your audience in a powerful way.
A patient story video normally features one person, who will talk, in an interview style, about how your healthcare practice has made a positive impact on their health outcomes. Depending on your objectives you can include a number of other patients if necessary, weaving their responses to construct the right narrative for your audience.
The most valuable part of a patient testimonial video is getting your clients to vocalise the health concern they were faced with and how your practice provided the care and support they needed.
Typically, where the budget allows, you would supplement the interview footage with b-roll footage (A video production term referring to lifestyle shots). This could include the patient walking toward your clinic, being greeted by friendly smile at reception, speaking to a clinician and so on.
A perfect way to use videos is in clinical studies. The outcomes of the trials can be recorded and the treatments can be discussed. The patients involved may also speak to camera in an interview style video and talk candidly about their experiences with treatment. You can use this content to create a structured educational resource that will help with inducting new staff members, to manage new patient expectations about treatment and it can even be used as promotional video content.
Staying in a waiting room or in a recovery room for hours can be quite an unstimulating experience for many. This is a perfect time to engage your patients with some brand content using carefully mounted TV’s for easy viewing.
You can play short videos of some health tips, an introduction to your current cutting-edge treatments, or a welcome message from the doctors, the hospital management, or nursing staff.
Typically, there is a lag period between the intake assessments by the nurses and the doctor seeing the patient. Take advantage of this time to communicate your key brand messages, or important health messages, to your existing patients.
Most of your patients will at some stage land on your website to learn more about not only your team but also your equipment and facilities. Virtual tours are a great way to showcase your clinic; the layout, the friendly staff, and the state of the art equipment you have invested in that helps you provide the best possible care to your patients.
For greater impact you can accompany the visuals with a voiceover, and/or animated graphics that will help you place emphasis on your key messages.
A virtual tour video doesn’t have to be very long, in fact, the more concise the better. We recommend you aim for 40-60 seconds at most. A virtual tour’s main objective is for the prospect patient to get acquainted with your practice, and to help you make a positive first impression when they land on your website.
About Pixel3 Video Productions
At Pixel3 Video Productions, we have been producing medical and healthcare related video content for over 15 years across Australia for local and international healthcare providers. We have offices in both Melbourne and Sydney. We can help you with produce the video content you need for healthcare practice.
This article has been sponsored by Pixel3 Video Productions
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