GeneralWhy Corporate Video Marketing is a Necessity in 2019

The concept of corporate video marketing is growing faster than ever. In fact, the latest video marketing statistics (shared by Oberlo) are to be believed

  • 85% of internet users have a habit of watching video content on their devices.
  • 87% of marketing professionals are already using video as a marketing tool.


Strong indicators like these are the reason why global brands and even SME businesses are now leveraging corporate video marketing strategy in order to better promote their products or services using video as a medium.

In this article, we will have a look at the top five reasons for why you need a corporate video marketing strategy in 2019. Interested? Let’s dig right in!

Why Corporate Video Marketing Is a Necessity in 2019

  1. Mobile video is rapidly growing in popularity

Maybe you have already noticed everyone who has a mobile device is viewing and absorbing online content at record speeds, and video is certainly no exception. In fact, mobile video consumption is predicted to grow by 100% every year! [SOURCE]

Plus, it’s estimated that in 2019, 80% of the online content consumption will be in video format. [SOURCE] This clearly means that if you are not utilizing video as a marketing medium already, you’re missing out on countless potential video views, which could have lead to potential conversions and eventually, sales.

  1. Video can fit well into your existing digital marketing strategy

Here are some statistics to show you how video is helping online marketers get amazing results when it’s used with an already existing digital marketing channel:

  • Using video on landing pages can increase conversion rates by as much as 80% [SOURCE]
  • Embedding video in an email can increase click-throughs by as much as 200-300% [SOURCE]
  • 92% of videos watched on a mobile device are shared by the user with others in their network. [SOURCE]

This means it’s highly likely that users will share your video on social media too — which can result in increased brand awareness and conversions. Don’t you think video can fit into your online marketing strategy too? If not, think again!

  1. Product videos are effective sales tools

If you’re selling products or services on your website, video can prove to be a great sales tool. Videos can help your target audience to visualize exactly what they are going to receive when they choose to transact with your business.

In fact, 90% of online users claim that product videos usually help them decide whether or not to purchase a product or service. [SOURCE] This goes on to show that if you are not using product videos on your sales pages, you could be missing out on a large percentage of potential conversions.

  1. Seeing a video is better than reading the plain text

Did you know that more than 65% of the average population comprises of visual learners? [SOURCE] This means that people remember something they saw or heard much better than something they read.

In fact, viewers retain 95% of a message in their memories when they watch it in a video, compared to just 10% when they have read a piece of content. [SOURCE] No doubt, the visual nature of videos makes users retain the material in their memories, which means you certainly need to have video in your marketing arsenal!

  1. Videos are good for your content marketing strategy

Companies who utilize videos in their content marketing strategy noticed an average of 41% increment in organic web traffic compared to those who don’t. [SOURCE]

Can you imagine such an increase in your organic web traffic by simply adding another content format (like video, in this case)? Just imagine how much increment you would notice in your website conversions by using a few videos, even if you only choose to use it on the pages that get the majority of your web traffic.

Final Thoughts

There are countless ways corporate businesses can leverage the power of video marketing. Whether you want to increase website conversions, need more visitors on your website, or increased brand awareness and engagement on social media – having a unique corporate video marketing strategy is essential in 2019 and beyond.

What if you have already got a corporate marketing strategy in place? Even better! All you need to do is simply add in video as an additional content format and see the difference in the results you get.

Are you looking for some help with corporate video marketing and production services? Do you want to produce a short promotional video for Instagram, or want to share some thought-leadership related content with your audience on YouTube? If you answered either of those questions with a yes, you need to reach out to local video production companies in your city.

We, at Coolbox Films, can provide you all the required support and expertise for you to create your corporate video marketing strategies from scratch and take it to the next level! Feel free to reach out to us at [INSERT CONTACT DETAILS HERE] for professional advice in this regard.

Author Bio

Rob Oliver is the co-founder and passionate film director at CoolBox Films. A full service film and video production company based in Brighton, UK. Rob has over 15 years of experience as producer/director at a range of large production companies, now heading up CoolBox Films projects for global brands including Sainsbury’s, KPMG, Adidas and the World Federation of Advertising.

Rob enjoys sharing his insights into video production and how businesses can use it effectively to communicate a message to their audience.


This post has been sponsored by BRICK

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