20 5 mins
Digital Health Buzz!
Office Desk with Tools and Notes About Digital Marketing

Until recently, healthcare brands relied heavily on word of mouth and tangible marketing strategies to attract new consumers and clients. Due to the surge in digital promotion, brands are being met with increased competition, and therefore need to find new ways to differentiate themselves. Consumers need to be reached through multiple touch points, most of which involve the social media sphere. In order to stay on top of the health marketing game, brands must follow the trends that are currently being utilized to engage with consumers. The question now becomes – how many of these platforms are you taking advantage of?

In a follow-up to our 4 trends in healthcare marketing review, here are 3 more trends to enhance your business:

1. Entice Consumers with Video Content

Due to the fact that branded healthcare content can be long and time consuming to read, many brands will make their messages creative and concise by putting them into online videos. The popularity of online videos has been rising right along with mobile usage. According to ComScore data, this has resulted in 60 percent of U.S. digital media time now being spent on smartphones and tablets. To make digital content more mobile friendly, many marketers have been condensing their messages into easily viewable video content that can be watched on the go. In 2016, online video users are expected to double to 1.5 billion (Cisco). With the increasing volume of video consumption, and the fact that YouTube is the second biggest search engine in the world, video ads…

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An apparent cyberattack with the motivation of extortion has hit
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21 view 2 mins
Digital Health Buzz!
A vendor of health information technology has restored access to electronic health records (EHR) after it suffered a ransomware attack.

On 24 April, EHR and revenue cycle management solutions provider Greenway Health disclosed the ransomware incident to its customers. CEO Scott Zimmerman said there was no evidence that those responsible for the attack exfiltrated or misused patients’ data. He also made it clear that the company had data backups in place and that it expected the attack had affected only some users of its Intergy medical practice management solution.

As Zimmerman explains in a company statement:

“Based on our current understanding of the circumstances, we have no reason to believe this attack will extend to our customers on other platforms. Though we build extensive safeguards into our products and services, no Internet-based system is completely immune from attack. We are continuously focused on evaluating additional measures that we may take to further enhance our defenses against cybercrime.”

In total, the incident is believed to have affected 400 medical practices, or about five percent of the provider’s customer base. Details regarding whether Greenway decided to pay the ransom or how much the attackers demanded from the company have yet to come out. But it appears the organization is making some headway in its recovery efforts, which is still ongoing as of this writing

A spokesperson for Greenway revealed as much to Information Security Media Group on 1 May:

“Greenway Health employees and third-party rapid response teams have been working around the clock to…

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In his keynote speech to the 2017 Health and Care
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Comment from Jim Beagle, President and CEO, BridgeHead Software According
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Against a backdrop of growing demands and static or reducing
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In this interview, CEO of Software Europe, Neil Everatt speaks
Ruchi Sah 13, May 9 mins
21 9 mins
Digital Health Buzz!

Do you know?

  • Cancer is probably the reason why nearly 2.5 million Indians have sleepless nights.
  • Every year around 7 lakh new cancer patients are registered.
  • Every minute cancer causes one of every 8 women to die out of cervical cancer.

Cancer is a disease which occurs due to the abnormal cell growth. Cancer cells begin to divide without stopping and it spreads into the surrounding tissues. It is basically a collection of related diseases.

Cancer brings trauma for not only the patient but also for his family. Cancer has a cascading effect not only on the mind and body of the patient but also on his social and professional life. It’s like an evil that lives with you, eats with you and sleeps with you, just like your twin.

Cancer treatment- the long and short of it

Cancer patients often have a combination of treatments because treatment process damages the damaged as well as the healthy cells along with severe side effects. Surgery is the most preferred method for treating cancer as solid tumours can be removed surgically. Other types of treatment are:

  • chemotherapy which is a powerful cancer killing medication
  • radiotherapy which involves controlled use of high energy X-rays.
  • Targeted therapy which involves the usage of an agent specific for the deregulated protein cancer cells.

The treatment choice the patients and their families make is the most important decision in their life. Because once you choose a path, then there is no turning back.

It takes a team of expert oncologists…

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A vendor of health information technology has restored access to electronic health records (EHR) after it suffered a ransomware attack. On 24 April, EHR and revenue cycle management solutions provider Greenway Health disclosed the ransomware incident to its customers. CEO Scott Zimmerman said there was no evidence that those responsible for the attack exfiltrated or misused patients’ data. He also made it clear that the
/ May 8
For the second year in a row, SK&A has listed Practice Fusion as the most widely used cloud-based EHR among physician offices in its Physician Office Usage of EHR Software annual report. The research firm also notes in the report that Practice Fusion is the fourth largest ambulatory EHR vendor in the country, with 6.34% share of the U.S. ambulatory healthcare market. Practice Fusion’s best-of-breed,
/ May 5
Technology in healthcare In the modern world, technology has proved to play a critical role in every industry and in all aspects of our lives. In the health care industry, technology helps improve and save countless lives due to its efficiency in operations. Medical technology hence sustains health around the globe in the various spheres of the field including biotechnology, development of modern medical devices
Kain / Oct 28

WEEKLY

REPORT

Blood Pressure and Tinnitus, and the Role of Digital Health

/ Nov 9
Tinnitus basically means – unpleasant buzzing or ringing in one’s ears. But, despite being a bit annoying, it sounds harmless,
7 4 mins
Digital Health Buzz!

In his keynote speech to the 2017 Health and Care Innovation Expo, Matthew Swindells, NHS England’s National Director of Operations and Information, urged software providers to “not be protective about ‘your’ data”. He added that, “If the patient wants you to share what you’ve got with another clinician who’s treating them, I don’t want to see vendors locking the data down”. Swindells also encouraged those working within the NHS to “drive openness and data sharing into the system” by working with vendors that support this.

Commenting on Swindells’ keynote, Jim Beagle, President and Chief Executive Officer at BridgeHead Software, said, “We wholeheartedly support an open standards approach to data management; interoperability of data between systems can only improve the delivery and quality of care. We know that when software vendors adhere to, and embrace, a common approach to healthcare data standards it goes a long way towards developing a truly integrated health and care landscape, which ultimately benefits patients.

“To begin with, the interoperability of clinical systems enables healthcare providers to get a 360-degree patient view and facilitates collaboration on more complex and, or, multi-disciplinary cases. And then, of course, there’s the wider integration and interoperability across the health and care ecosystem.

“We are part of a community rallying to implement real change in relation to the way healthcare systems communicate and interact with one another. BridgeHead supports, and urges other software vendors to support,…

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Tinnitus basically means – unpleasant buzzing or ringing in one’s
Does Healthcare Have a Target on its Back?
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2 view 9 mins
Digital Health Buzz!

Tinnitus basically means – unpleasant buzzing or ringing in one’s ears. But, despite being a bit annoying, it sounds harmless, right?

In reality, tinnitus should be treated very seriously especially because it is not a disease per se; it is a symptom of an underlying condition. In some cases, it can suggest that there is a tumor on a vestibular nerve or in a brain tissue. When this unpleasant symptom occurs make sure to contact your doctor for further diagnostics.

An increasing number of researches established a connection between blood pressure disturbances and tinnitus. Find out more about this condition, and how the blood pressure affects it.

Blood Pressure—Definition and Disorders

Blood pressure is defined as the force of blood pushing the blood vessels. It has two components—systolic (pressure when the heart beats) and diastolic (pressure when the heart rests). The normal blood pressure for adults is the systolic pressure below 120 mmHg, and diastolic pressure below 80 mmHg. Higher or lower values do not necessarily mean that the person is ill. Some activities such as running or even stress can cause elevated blood pressure. On the other hand, consumption of certain foods, for instance garlic, can cause lowered blood pressure.

When it comes…

SLAH

NEWS

In a world where communication is as easy as picking up the phone or sending a message on social media, research has shown us that as a whole, we are one of the loneliest societies ever to have existed. With this in mind, it has to be said that the elderly feels the sting of loneliness more so than any other age group or generation.
/ May 13
Until recently, healthcare brands relied heavily on word of mouth and tangible marketing strategies to attract new consumers and clients. Due to the surge in digital promotion, brands are being met with increased competition, and therefore need to find new ways to differentiate themselves. Consumers need to be reached through multiple touch points, most of which involve the social media sphere. In order to stay
Group / Mar 10
A frequently heard refrain from many “experts” is that in healthcare, markets unlike in other commodities do not work. This concept was given credence by a 1963 article written by the Nobel Prize winning economist Kenneth Arrow.[i] Professor Arrow’s five points were: 1) unpredictability – frequently our need for healthcare is unexpected and urgent 2) barriers to entry – one cannot just put up a
Fisher (MD) / Aug 25

SLAH

NEWS

Until recently, healthcare brands relied heavily on word of mouth and tangible marketing strategies to attract new consumers and clients. Due to the surge in digital promotion, brands are being met with increased competition, and therefore need to find new ways to differentiate themselves. Consumers need to be reached through multiple touch points, most of which involve the social media sphere. In order to stay
Group / Mar 10

FLASH NEWS

NEWS

Blood Pressure and Tinnitus, and the Role of Digital Health
Digital Health Buzz!

Tinnitus basically means – unpleasant buzzing or ringing in one’s ears. But, despite being a bit annoying, it sounds harmless, right?

In reality, tinnitus should be treated very seriously especially because it is not a disease per se; it is a symptom of an underlying condition. In some cases, it…

Does Healthcare Have a Target on its Back?
Digital Health Buzz!

The healthcare sector could be on the verge of a cybersecurity crisis. The findings of a study from Ponemon suggest that consumers have a misplaced confidence in the ability of healthcare providers to keep their personal information safe. Two-thirds said they trust providers to protect their data, while only…

Healthcare
Digital Health Buzz 7, Jul 4 mins
77 4 mins
Digital Health Buzz!
According to a BBC news story, “The use of WhatsApp in NHS 'widespread' say doctors”. While this is troubling, it’s in no way surprising. Clinicians under pressure to do the very best for their patients, in a timely manner, are resorting to consumer messaging appsWhatsApp in order to share information relating to patients across their teams.

Comment from Jim Beagle, President and CEO, BridgeHead Software

According to a BBC news story, “The use of WhatsApp in NHS ‘widespread’ say doctors”. While this is troubling, it’s in no way surprising. Clinicians under pressure to do the very best for their patients, in a timely manner, are resorting to consumer messaging apps including Snapchat and WhatsApp in order to share information relating to patients across their teams. Why? Seemingly because they do not have the official provision of safe data sharing across departments and health providers.

This is an argument we are well used to hearing at BridgeHead. If healthcare organisations do not provide a compliant and sanctioned means to share data, clinicians will find other ways to do it. But, there are some obvious risks to sharing patient information through uncontrolled means – first and foremost being the privacy and security of data.

Hospitals who are turning a blind eye to his practice are leaving themselves open to patient data breaches and the disclosure of sensitive information; of course, coupled with the wrath of the Information Commissioners Office (ICO) and some heavy fines.

Granted, these apps enable a convenient way of sharing data between immediate devices. However, the result is the creation of further data siloes, whereby the data is locked into the devices on which the information was shared, i.e. it will never formulate part of the patient record.

And what about other governance and compliance issues, such as where does this information live? How long will it or should it be retained? When should it be deleted? With consumer apps, there is no administration function to manage this process, so are clinicians going…

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