Until recently, healthcare brands relied heavily on word of mouth and tangible marketing strategies to attract new consumers and clients. Due to the surge in digital promotion, brands are being met with increased competition, and therefore need to find new ways to differentiate themselves. Consumers need to be reached through multiple touch points, most of which involve the social media sphere. In order to stay on top of the health marketing game, brands must follow the trends that are currently being utilized to engage with consumers. The question now becomes – how many of these platforms are you taking advantage of?
In a follow-up to our 4 trends in healthcare marketing review, here are 3 more trends to enhance your business:
1. Entice Consumers with Video Content
Due to the fact that branded healthcare content can be long and time consuming to read, many brands will make their messages creative and concise by putting them into online videos. The popularity of online videos has been rising right along with mobile usage. According to ComScore data, this has resulted in 60 percent of U.S. digital media time now being spent on smartphones and tablets. To make digital content more mobile friendly, many marketers have been condensing their messages into easily viewable video content that can be watched on the go. In 2016, online video users are expected to double to 1.5 billion (Cisco). With the increasing volume of video consumption, and the fact that YouTube is the second biggest search engine in the world, video ads…
On 24 April, EHR and revenue cycle management solutions provider Greenway Health disclosed the ransomware incident to its customers. CEO Scott Zimmerman said there was no evidence that those responsible for the attack exfiltrated or misused patients’ data. He also made it clear that the company had data backups in place and that it expected the attack had affected only some users of its Intergy medical practice management solution.
As Zimmerman explains in a company statement:
“Based on our current understanding of the circumstances, we have no reason to believe this attack will extend to our customers on other platforms. Though we build extensive safeguards into our products and services, no Internet-based system is completely immune from attack. We are continuously focused on evaluating additional measures that we may take to further enhance our defenses against cybercrime.”
In total, the incident is believed to have affected 400 medical practices, or about five percent of the provider’s customer base. Details regarding whether Greenway decided to pay the ransom or how much the attackers demanded from the company have yet to come out. But it appears the organization is making some headway in its recovery efforts, which is still ongoing as of this writing
A spokesperson for Greenway revealed as much to Information Security Media Group on 1 May:
“Greenway Health employees and third-party rapid response teams have been working around the clock to…
Do you know?
- Cancer is probably the reason why nearly 2.5 million Indians have sleepless nights.
- Every year around 7 lakh new cancer patients are registered.
- Every minute cancer causes one of every 8 women to die out of cervical cancer.
Cancer is a disease which occurs due to the abnormal cell growth. Cancer cells begin to divide without stopping and it spreads into the surrounding tissues. It is basically a collection of related diseases.
Cancer brings trauma for not only the patient but also for his family. Cancer has a cascading effect not only on the mind and body of the patient but also on his social and professional life. It’s like an evil that lives with you, eats with you and sleeps with you, just like your twin.
Cancer treatment- the long and short of it
Cancer patients often have a combination of treatments because treatment process damages the damaged as well as the healthy cells along with severe side effects. Surgery is the most preferred method for treating cancer as solid tumours can be removed surgically. Other types of treatment are:
- chemotherapy which is a powerful cancer killing medication
- radiotherapy which involves controlled use of high energy X-rays.
- Targeted therapy which involves the usage of an agent specific for the deregulated protein cancer cells.
The treatment choice the patients and their families make is the most important decision in their life. Because once you choose a path, then there is no turning back.
It takes a team of expert oncologists…
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In his keynote speech to the 2017 Health and Care Innovation Expo, Matthew Swindells, NHS England’s National Director of Operations and Information, urged software providers to “not be protective about ‘your’ data”. He added that, “If the patient wants you to share what you’ve got with another clinician who’s treating them, I don’t want to see vendors locking the data down”. Swindells also encouraged those working within the NHS to “drive openness and data sharing into the system” by working with vendors that support this.
Commenting on Swindells’ keynote, Jim Beagle, President and Chief Executive Officer at BridgeHead Software, said, “We wholeheartedly support an open standards approach to data management; interoperability of data between systems can only improve the delivery and quality of care. We know that when software vendors adhere to, and embrace, a common approach to healthcare data standards it goes a long way towards developing a truly integrated health and care landscape, which ultimately benefits patients.
“To begin with, the interoperability of clinical systems enables healthcare providers to get a 360-degree patient view and facilitates collaboration on more complex and, or, multi-disciplinary cases. And then, of course, there’s the wider integration and interoperability across the health and care ecosystem.
“We are part of a community rallying to implement real change in relation to the way healthcare systems communicate and interact with one another. BridgeHead supports, and urges other software vendors to support,…
Many Picture Archive and Communications System (PACS) contracts are coming up for renewal or being renewed now. However, is a straight PACS renewal or replacement contract for another five, seven or ten years with an existing or new vendor really the best solution? Or is it simply perceived to be the easiest route? Or are Trusts really exploring the possibilities available to them?
At BridgeHead, we believe PACS contract renewals present the ideal opportunity for NHS Trusts to take a step back and examine their overall data management strategy. Patient data is, or should be, a strategic asset and should be viewed in isolation from the application that creates it. That’s not to say PACS and other core healthcare systems, such as the Electronic Patient Record (EPR), aren’t critical – they are. But, in our view, healthcare providers need to focus on patient data and its impact on the wider healthcare economy. Then, we believe Trusts will know whether they should simply renew their systems or rethink their patient data management strategy completely.
So, do the end of PACS contracts truly provide the opportunity to rethink a hospital’s data management strategy? Or is imaging data intrinsically tied to the PACS…
Many Picture Archive and Communications System (PACS) contracts are coming up for renewal or being renewed now. However, is a straight PACS renewal or replacement contract for another five, seven or ten years with an existing or new vendor really the best solution? Or is it simply perceived to…
In his keynote speech to the 2017 Health and Care Innovation Expo, Matthew Swindells, NHS England’s National Director of Operations and Information, urged software providers to “not be protective about ‘your’ data”. He added that, “If the patient wants you to share what…
Opinion & Articles
Artificial Intelligence in Healthcare: 6 Health IT Executives on What to Expect Over the Next 20 Years
Artificial intelligence is gaining ground in healthcare. In 2012, there were fewer than 20 artificial intelligence startups focused on healthcare; last year there were almost 70, according to CB Insights.
Additionally, the AI for healthcare sector…
According to a BBC news story, “The use of WhatsApp in NHS 'widespread' say doctors”. While this is troubling, it’s in no way surprising. Clinicians under pressure to do the very best for their patients, in a timely manner, are resorting to consumer messaging appsWhatsApp in order to share information relating to patients across their teams.
Comment from Jim Beagle, President and CEO, BridgeHead Software
According to a BBC news story, “The use of WhatsApp in NHS ‘widespread’ say doctors”. While this is troubling, it’s in no way surprising. Clinicians under pressure to do the very best for their patients, in a timely manner, are resorting to consumer messaging apps including Snapchat and WhatsApp in order to share information relating to patients across their teams. Why? Seemingly because they do not have the official provision of safe data sharing across departments and health providers.
This is an argument we are well used to hearing at BridgeHead. If healthcare organisations do not provide a compliant and sanctioned means to share data, clinicians will find other ways to do it. But, there are some obvious risks to sharing patient information through uncontrolled means – first and foremost being the privacy and security of data.
Hospitals who are turning a blind eye to his practice are leaving themselves open to patient data breaches and the disclosure of sensitive information; of course, coupled with the wrath of the Information Commissioners Office (ICO) and some heavy fines.
Granted, these apps enable a convenient way of sharing data between immediate devices. However, the result is the creation of further data siloes, whereby the data is locked into the devices on which the information was shared, i.e. it will never formulate part of the patient record.
And what about other governance and compliance issues, such as where does this information live? How long will it or should it be retained? When should it be deleted? With consumer apps, there is no administration function to manage this process, so are clinicians going…
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