9 5 mins
Digital Health Buzz!
Office Desk with Tools and Notes About Digital Marketing

Until recently, healthcare brands relied heavily on word of mouth and tangible marketing strategies to attract new consumers and clients. Due to the surge in digital promotion, brands are being met with increased competition, and therefore need to find new ways to differentiate themselves. Consumers need to be reached through multiple touch points, most of which involve the social media sphere. In order to stay on top of the health marketing game, brands must follow the trends that are currently being utilized to engage with consumers. The question now becomes – how many of these platforms are you taking advantage of?

In a follow-up to our 4 trends in healthcare marketing review, here are 3 more trends to enhance your business:

1. Entice Consumers with Video Content

Due to the fact that branded healthcare content can be long and time consuming to read, many brands will make their messages creative and concise by putting them into online videos. The popularity of online videos has been rising right along with mobile usage. According to ComScore data, this has resulted in 60 percent of U.S. digital media time now being spent on smartphones and tablets. To make digital content more mobile friendly, many marketers have been condensing their messages into easily viewable video content that can be watched on the go. In 2016, online video users are expected to double to 1.5 billion (Cisco). With the increasing volume of video consumption, and the fact that YouTube is the second biggest search engine in the world, video ads…

Hot

News

UK’s National Health Service Hit in Global Ransomware Wave
By
Multiple outlets are reporting a wave of ransomware attacks affecting
UK Health Service Hit By Ransomware, Amid Possible Global Attack on Systems
By
An apparent cyberattack with the motivation of extortion has hit
UK Hospital Meltdown After Ransomware Worm Uses NSA Vuln to Raid IT
By
Final update UK hospitals have effectively shut down and are
Cyber Attack Forces U.K. Hospitals To Turn Away Patients
By
British hospitals urged people with non-emergency conditions to stay away
11 view 2 mins
Digital Health Buzz!
A vendor of health information technology has restored access to electronic health records (EHR) after it suffered a ransomware attack.

On 24 April, EHR and revenue cycle management solutions provider Greenway Health disclosed the ransomware incident to its customers. CEO Scott Zimmerman said there was no evidence that those responsible for the attack exfiltrated or misused patients’ data. He also made it clear that the company had data backups in place and that it expected the attack had affected only some users of its Intergy medical practice management solution.

As Zimmerman explains in a company statement:

“Based on our current understanding of the circumstances, we have no reason to believe this attack will extend to our customers on other platforms. Though we build extensive safeguards into our products and services, no Internet-based system is completely immune from attack. We are continuously focused on evaluating additional measures that we may take to further enhance our defenses against cybercrime.”

In total, the incident is believed to have affected 400 medical practices, or about five percent of the provider’s customer base. Details regarding whether Greenway decided to pay the ransom or how much the attackers demanded from the company have yet to come out. But it appears the organization is making some headway in its recovery efforts, which is still ongoing as of this writing

A spokesperson for Greenway revealed as much to Information Security Media Group on 1 May:

“Greenway Health employees and third-party rapid response teams have been working around the clock to…

Flash

News

Use of WhatApp in NHS
By
Comment from Jim Beagle, President and CEO, BridgeHead Software According
Transforming IT with a Service Desk in the Cloud
By
Against a backdrop of growing demands and static or reducing
Why Are 67% of the NHS Using a Cloud Solution to Manage Expenses?
By
In this interview, CEO of Software Europe, Neil Everatt speaks
Next Steps – What it Means for the NHS and its IT
By
NHS England has published an update on the Five Year
Ruchi Sah 13, May 9 mins
12 9 mins
Digital Health Buzz!

Do you know?

  • Cancer is probably the reason why nearly 2.5 million Indians have sleepless nights.
  • Every year around 7 lakh new cancer patients are registered.
  • Every minute cancer causes one of every 8 women to die out of cervical cancer.

Cancer is a disease which occurs due to the abnormal cell growth. Cancer cells begin to divide without stopping and it spreads into the surrounding tissues. It is basically a collection of related diseases.

Cancer brings trauma for not only the patient but also for his family. Cancer has a cascading effect not only on the mind and body of the patient but also on his social and professional life. It’s like an evil that lives with you, eats with you and sleeps with you, just like your twin.

Cancer treatment- the long and short of it

Cancer patients often have a combination of treatments because treatment process damages the damaged as well as the healthy cells along with severe side effects. Surgery is the most preferred method for treating cancer as solid tumours can be removed surgically. Other types of treatment are:

  • chemotherapy which is a powerful cancer killing medication
  • radiotherapy which involves controlled use of high energy X-rays.
  • Targeted therapy which involves the usage of an agent specific for the deregulated protein cancer cells.

The treatment choice the patients and their families make is the most important decision in their life. Because once you choose a path, then there is no turning back.

It takes a team of expert oncologists…

MORE ARTICLES IN THIS CATEGORY

A vendor of health information technology has restored access to electronic health records (EHR) after it suffered a ransomware attack. On 24 April, EHR and revenue cycle management solutions provider Greenway Health disclosed the ransomware incident to its customers. CEO Scott Zimmerman said there was no evidence that those responsible for the attack exfiltrated or misused patients’ data. He also made it clear that the
/ May 8
For the second year in a row, SK&A has listed Practice Fusion as the most widely used cloud-based EHR among physician offices in its Physician Office Usage of EHR Software annual report. The research firm also notes in the report that Practice Fusion is the fourth largest ambulatory EHR vendor in the country, with 6.34% share of the U.S. ambulatory healthcare market. Practice Fusion’s best-of-breed,
/ May 5
NHS England has published an update on the Five Year Forward View, outlining what it describes as “a series of practical and realistic steps for the NHS”. In this Q&A, Lyn Whitfield, Highland Marketing’s new content and strategy director, explains why the Next Steps document matters, and what it has to say about healthcare IT. Remind me about the background? NHS England’s chief executive, Simon
Whitfield / Apr 15

WEEKLY

REPORT

How To Use Social Media as a Medical Practice Management Solution

Khan / Aug 12
Recently, the utilization of the medical practice management solution has been markedly increased among the physicians. They are using the
69 4 mins
Digital Health Buzz!
According to a BBC news story, “The use of WhatsApp in NHS 'widespread' say doctors”. While this is troubling, it’s in no way surprising. Clinicians under pressure to do the very best for their patients, in a timely manner, are resorting to consumer messaging appsWhatsApp in order to share information relating to patients across their teams.
By /

Comment from Jim Beagle, President and CEO, BridgeHead Software

According to a BBC news story, “The use of WhatsApp in NHS ‘widespread’ say doctors”. While this is troubling, it’s in no way surprising. Clinicians under pressure to do the very best for their patients, in a timely manner, are resorting to consumer messaging apps including Snapchat and WhatsApp in order to share information relating to patients across their teams. Why? Seemingly because they do not have the official provision of safe data sharing across departments and health providers.

This is an argument we are well used to hearing at BridgeHead. If healthcare organisations do not provide a compliant and sanctioned means to share data, clinicians will find other ways to do it. But, there are some obvious risks to sharing patient information through uncontrolled means – first and foremost being the privacy and security of data.

Hospitals who are turning a blind eye to his practice are leaving themselves open to patient data breaches and the disclosure of sensitive information; of course, coupled with the wrath of the Information Commissioners Office (ICO) and some heavy fines.

Granted, these apps enable a convenient way of sharing data between immediate devices. However, the result is the creation of further data siloes, whereby the data is locked into the devices on which the information was shared, i.e. it will never formulate part of the patient record.

And what about other governance and compliance issues, such as where does this information live? How long will it or should it be retained? When…

Hot

News

How To Use Social Media as a Medical Practice Management Solution
By
Recently, the utilization of the medical practice management solution has
The Ways for a Better Patient Healthcare Experience
By
Patient healthcare has come a long way since inception and

Hot

News

How To Use Social Media as a Medical Practice Management Solution
By
Recently, the utilization of the medical practice management solution has
The Ways for a Better Patient Healthcare Experience
By
Patient healthcare has come a long way since inception and
3 view 8 mins
Digital Health Buzz!

Recently, the utilization of the medical practice management solution has been markedly increased among the physicians. They are using the latest technology to ensure that all the data is properly managed and nothing will go wrong regarding the insurance claims and billing information.

We all know that most of the people are using the online services especially the social media sites. Their popularity is tremendously growing and most people are looking for the sites of the medical practitioner as well.

Studies have shown that more than 70% of the medical facilities have the social media pages. They are using the social platforms for different purposes. You should engage the workflow analysis in healthcare with social media platforms and here are a few reasons why.

1- Promotion of medical groups and building their reputation

The medical facility is also a type of business that requires promotion in order to gain the attention of the patients. The doctors have understood that providing the best treatment is not the only way and in order to be effective, it is important that they have the social media appearance.

Many hospitals are using the social media platforms for the promotion of their facilities and to maintain the online existence….

SLAH

NEWS

In a world where communication is as easy as picking up the phone or sending a message on social media, research has shown us that as a whole, we are one of the loneliest societies ever to have existed. With this in mind, it has to be said that the elderly feels the sting of loneliness more so than any other age group or generation.
/ May 13
Until recently, healthcare brands relied heavily on word of mouth and tangible marketing strategies to attract new consumers and clients. Due to the surge in digital promotion, brands are being met with increased competition, and therefore need to find new ways to differentiate themselves. Consumers need to be reached through multiple touch points, most of which involve the social media sphere. In order to stay
Group / Mar 10
Excerpted (pp. 126-128) from, Understanding Healthcare: A Historical Perspective, by Kenneth A. Fisher, M.D.  (www.freedominhealthcare.org) Proving that markets do work in healthcare in this country is the spectacular growth of health savings accounts along with high deductible insurance. With these accounts patients use tax-free dollars for their routine healthcare needs as they shop for the best value, using their insurance only for big-ticket items. Instead
Fisher (MD) / Jul 12

SLAH

NEWS

Until recently, healthcare brands relied heavily on word of mouth and tangible marketing strategies to attract new consumers and clients. Due to the surge in digital promotion, brands are being met with increased competition, and therefore need to find new ways to differentiate themselves. Consumers need to be reached through multiple touch points, most of which involve the social media sphere. In order to stay
Group / Mar 10

FLASH NEWS

NEWS

How To Use Social Media as a Medical Practice Management Solution
Digital Health Buzz!

Recently, the utilization of the medical practice management solution has been markedly increased among the physicians. They are using the latest technology to ensure that all the data is properly managed and nothing will go wrong regarding the insurance claims and billing information.

We all know that most of the…

The Ways for a Better Patient Healthcare Experience
Digital Health Buzz!

Patient healthcare has come a long way since inception and has gradually transitioned into value-based care. Patient Healthcare Experience (PHE) is a complex terminology related to patient satisfaction. An enhanced focus on PHE primarily drives a perception of better results, educates the patient on the requisite treatment route and…

Healthcare
Digital Health Buzz 7, Jul 4 mins
69 4 mins
Digital Health Buzz!
According to a BBC news story, “The use of WhatsApp in NHS 'widespread' say doctors”. While this is troubling, it’s in no way surprising. Clinicians under pressure to do the very best for their patients, in a timely manner, are resorting to consumer messaging appsWhatsApp in order to share information relating to patients across their teams.

Comment from Jim Beagle, President and CEO, BridgeHead Software

According to a BBC news story, “The use of WhatsApp in NHS ‘widespread’ say doctors”. While this is troubling, it’s in no way surprising. Clinicians under pressure to do the very best for their patients, in a timely manner, are resorting to consumer messaging apps including Snapchat and WhatsApp in order to share information relating to patients across their teams. Why? Seemingly because they do not have the official provision of safe data sharing across departments and health providers.

This is an argument we are well used to hearing at BridgeHead. If healthcare organisations do not provide a compliant and sanctioned means to share data, clinicians will find other ways to do it. But, there are some obvious risks to sharing patient information through uncontrolled means – first and foremost being the privacy and security of data.

Hospitals who are turning a blind eye to his practice are leaving themselves open to patient data breaches and the disclosure of sensitive information; of course, coupled with the wrath of the Information Commissioners Office (ICO) and some heavy fines.

Granted, these apps enable a convenient way of sharing data between immediate devices. However, the result is the creation of further data siloes, whereby the data is locked into the devices on which the information was shared, i.e. it will never formulate part of the patient record.

And what about other governance and compliance issues, such as where does this information live? How long will it or should it be retained? When should it be deleted? With consumer apps, there is no administration function to manage this process, so are clinicians going…

MORE ARTICLES IN THIS CATEGORY

WEEKLY EDITORIAL

TOP THREE DIGITAL HEALTH COMPANIES THAT RECEIVED FDA CLEARANCE

In the midst of the digital revolution, no industry remains untouched. Every sector from finance to manufacturing to transportation is seeing itself been drastically redefined
Digital Health Buzz!